With the rapid digital transformation of the fashion industry accelerated by the global pandemic, brands turned to new formats that would help them connect with consumers. They propelled their video marketing strategies and looked to YouTube to remain engaged with their global audiences and communicate their message.
In this video, Derek Blasberg, YouTube’s Head of Fashion and Beauty, and Alison Bringé, Chief Marketing Officer at Launchmetrics, break down a selection of case studies of brands who went digital-first during former Fashion Week seasons, revealing the power of YouTube as a mechanism for long-term success.
Launchmetrics partnered with YouTube to dive further into the best marketing practices on the platform in a report available here: ..(read more at source)
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