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In today’s fast-paced digital age, video marketing has become one of the most powerful tools for businesses to reach and engage with their target audience. With the rise of social media platforms like YouTube, Instagram, and TikTok, creating viral videos has become a key strategy for brands looking to increase their online visibility and drive sales.
Two experts in the field of viral video marketing are Lewis Howes and James Wedmore. Howes is a bestselling author, podcast host, and former professional athlete who has built a successful online brand through video content. Wedmore is a video marketing expert and founder of Video Traffic Academy, where he teaches entrepreneurs how to create and leverage videos for business success.
Together, Howes and Wedmore have developed some key strategies for creating viral videos and maximizing their impact online. Here are a few tips they recommend for businesses looking to harness the power of video marketing:
1. Tell a compelling story: One of the most important factors in creating a viral video is telling a compelling story that resonates with viewers. Howes and Wedmore stress the importance of creating videos that evoke emotions, whether it be laughter, inspiration, or nostalgia. By connecting with viewers on an emotional level, brands can build a strong connection with their audience and increase the chances of their video going viral.
2. Keep it short and sweet: In today’s fast-paced world, attention spans are shorter than ever. Howes and Wedmore advise keeping videos short and to the point, with most viral videos clocking in at under two minutes. By keeping videos concise and engaging, brands can capture the attention of viewers and increase the likelihood of their content being shared.
3. Optimize for mobile: With the majority of online video views coming from mobile devices, it’s essential for brands to optimize their videos for mobile viewing. Howes and Wedmore recommend using larger text and graphics, as well as bold colors and high-quality images, to ensure that videos are easily viewable on small screens.
4. Call to action: Finally, Howes and Wedmore stress the importance of including a clear call to action in viral videos. Whether it be directing viewers to a website, encouraging them to share the video with friends, or prompting them to make a purchase, a strong call to action can help brands capitalize on the success of their viral content.
Overall, viral video marketing can be a powerful tool for businesses looking to increase their online visibility and drive sales. By following the strategies of experts like Lewis Howes and James Wedmore, brands can create compelling, engaging videos that resonate with viewers and increase their chances of going viral.
lol it's amazing that this was only 11 years ago- y'all seem like kids!
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Odd how this video only has 4,175 views for being on youtube for over a year…
I learn something new about Video Marketing every day. thanks for creating this informative video…
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Very Nice Interview James and Lewis! Love you guys and VTA!
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Great video! I love all the info.
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Always respect the value you put out Lewis:)
very useful. However, why you did not move in order not to have the sun in front of you rather than behind you?
Couldn't agree more guys! Video is a key component of any strategy for success. Thanks for reinforcing this important part of a successful marketing strategy!