Discover the four big video marketing trends of 2021 and get ahead of your competition. For more insights and to see our video marketing stats:
00:00 Intro to 2021 video trends
00:17 Video’s popularity
00:38 Live streams
01:12 Educational content
01:42 Shoppable videos
02:20 Stay on top of trends
Video is having a huge year. For video marketers and video makers alike, the industry is developing so quickly it can be tricky to keep up. But Biteable can help with that.
Pay attention to the big shifts in the industry and you’ll be in a strong position to get ahead of your competition. This video covers the four big industry shifts of 2021.
1. Video isn’t going anywhere.
In a recent Biteable study, we found that 94% of video marketers will continue to use video. And a whopping 81% of businesses currently use video in their marketing strategy. Can you say video monopoly?
2. It’s time to live stream.
It’s never been a better time to get into live streaming. American smartphones each have 9.5 installed dedicated to streaming; social platforms like Facebook and Instagram are already implementing features that make it easy to live stream; dedicated live-stream platforms like Twitch more than doubled their average monthly users from 2020 to 2021.
3. Educational video content is on the up.
Report Linker claims the e-learning industry grew by 36.3% in 2020 as COVID-19 forced classes online. Online education has become a legitimate form of learning, not just a next-best option, and for content marketers, educational video content is taking over content schedules.
4. Shoppable videos are the next big thing in e-commerce.
Shoppable videos allow you to buy products directly from ads and influencer videos. You can explore tagged products, add to cart, and, in some versions, book a demo or fill in a form all while watching the video.
Keep an eye out for developing trends in 2021 and subscribe to the Biteable blog for updates: ►
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#VideoMarketing #TrendingVideos #Biteable..(read more at source)