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I’m seriously upping my YouTube game in 2020… Are you with me?
LMK in the comments… what’s your video marketing strategy this year?
In this video, I’m sharing my top 5 Do’s (and Don’ts) for your video marketing strategy in 2020. So many businesses, brands and entrepreneurs are looking to increase and improve their online video content strategy this year however I’m still seeing so many of the same mistakes being made over and over again.
#1 Think of your Audience First
DO Produce videos with your audience top of mind
DONT position yourself as the hero
#2 It’s all about being Platform Native
DO produce your videos for your primary distribution platform first
DONT stick every video everywhere (revise for the platform)
#3 Burnt-In Captions for Social Video
DO use burnt in captions on social
DONT ignore the headline
#4 Pay attention to the Metrics
DO take time to understand the metrics that matter
DONT let this stop you (paralysis by analysis)
#5 Use video across your full marketing funnel
DO consider where video fits within your full-funnel
DONT see video only as a promotional tool
The big one… don’t do video for videos sake. You need a video strategy!
#videostrategy #videomarketing #tips
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Tell me… what are your video strategy plans for 2020?
Nice, you cover some tough tips in the marketing space! We like what you do, don't stop. Anytime you are in Phoenix reach out. If you can, message us @dmakproductions on Instagram and we can chat. We love what you do!
Nice information-packed video, plus you have a nice and natural flow with all the knowledge that you're sharing. Do you use a script?
How can I be strategic for creating a differential for my yoga and meditation teachings with Sunita Bhalla ? I got inspired by your video marketing tips for 2020. Sunita Bhallawww.gemsofyogadubai.com https://www.youtube.com/channel/UCND7R6uWNozBexz4U2ycwFg
Any recommendations on apps or software that auto-generate burnt in captions you can drop into an adobe premiere timeline?
Another fantastic video full of excellent content, thanks Ben! Keep em coming!
Loving your content. Really upping my LIVE and video marketing this year. Listening to you on the podcast and here. I’m working on my strategy right now
Ben, great set of video marketing tips to start off 2020!
This is great! I'd love to know if you're going to choose YouTube as your main focus, for someone starting out, whether it's worth holding off releasing content until you've got an editor on board to make it look it's best or whether it's best to start releasing and improving as you go?
Great video mate! What’s your thoughts on burnt in captions on videos for the Story feed? Do or don’t?
Great video man, i love the momentum you got going on! I met you last year at SMMW19 Blessings!