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Cutting Through the Content Clutter: Engaging Video Content Marketing
Mark McMaster, YouTube
Looking for a comprehensive guide to video marketing strategy? Look no further. As head of Global Brand & Video Go-to-Market Strategy at Google, Mark McMaster knows a thing or two about YouTube optimization.
Take a deep dive on trends in video marketing strategy as seen on YouTube. Get detailed insights into video consumption trends. Explore the challenges and opportunities for content in a mobile-primary, multi-screen world. Learn more than you knew existed about youtube optimization. Understand how to measure the value of video engagement and decode disparate video metrics, so you can build a comprehensive, winning video marketing strategy.
The heart of YouTube optimization, according to Mark, is the A-B-C-D approach: Attract, Brand, Connect, and Direct. Attract people to your content, brand what you make (not too much or too little), form a connection that sustains viewership, and direct people somewhere after they’ve consumed your content. If you can do that, you’ve got a winning video marketing strategy.
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So damn good. Wish i can see more of these guy
This is such valuable guidance, thank you!
Excelent content!
Fab work you have here.
Gut gemachtes Video zum Thema. Sehr hilfreich, wenn man Video Marketing betreibt. Ich sehe dieses Video hier auch zielführend: https://www.youtube.com/watch?v=3sbPEtQyBx4
Great Content. I like what you are doing. when you get a chance visit us http://www.simonmarketingagency.com
We make great video for business and brands as well.
edit out all the ahh ehh and other French sounds and save 15 minutes at least of video and talk about the difference betweene an AD for unknown and already a well-known brand and the difference in audience, with money and time to spare (like me)or on the go and trying to save the day.
like
Some years ago, Ranking videos on first page of google and YouTube was easy as 1-2-3…
Nowadays this might be helpful http://vastberry.com/liveb2yt