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The Week in Video Marketing – December 12th
As we near the end of the year, the world of video marketing is as vibrant as ever. From new trends and technologies to innovative campaigns and strategies, there’s always something new happening in this ever-evolving industry. Here is a roundup of some of the most notable events in video marketing from the past week.
1. YouTube Premiere new features: This week, YouTube announced several new features aimed at helping creators better engage with their audiences. The platform unveiled a new “Clips” feature that allows viewers to create short, shareable clips from live streams, premieres, and videos. They also introduced a “super thanks” feature that allows fans to tip creators for their content. These new features are sure to enhance the viewer experience and further monetize content for creators.
2. TikTok’s partnership with Shopify: In a bid to make it easier for businesses to reach TikTok’s younger audience, the social media platform partnered with e-commerce giant Shopify. This collaboration allows Shopify merchants to create and run TikTok ad campaigns directly from the Shopify platform. This move will open up new opportunities for businesses to reach TikTok’s 1 billion active users and drive more sales through the platform.
3. Instagram introduces new video metrics: Instagram announced new metrics for Reels and Live Videos this week, giving creators more insight into their performance. Creators can now see metrics like plays, accounts reached, likes, comments, shares, saves, and more for their Reels and Live Videos. These new metrics will help creators understand what content is resonating with their audience and how they can improve their video content moving forward.
4. Facebook creator studio app updates: Facebook rolled out several updates to its Creator Studio app this week, making it easier for creators to manage their content on the platform. The app now allows creators to schedule Instagram posts, create and manage draft posts, and view insights for their content. These updates will streamline the content creation process for creators and help them better connect with their audience on Facebook and Instagram.
5. McDonald’s interactive holiday campaign: McDonald’s launched an interactive holiday campaign this week, inviting customers to “Elf Yourself” by creating personalized dance videos with their faces. The campaign, which was promoted through social media and digital ads, allowed customers to engage with the brand in a fun and creative way. This interactive campaign is a great example of how brands can use video content to drive engagement and build loyalty with their customers.
Overall, the past week in video marketing has been filled with exciting developments and innovative campaigns. From new platform features to interactive campaigns, brands and creators continue to find new ways to connect with their audiences through video content. As we head into the new year, it will be interesting to see what new trends and strategies emerge in the world of video marketing.
