In this video, I discuss how to use video marketing for small business and go over several video ideas to help build your brand.
I explore why brand is important to building a business, key elements of creating a good brand and five key video types to build and supercharge your brand.
Timestamp of our discussion:
1:05 – Why brand is important
2:35 – Elements of building a good brand
3:26 – Video idea 1: Brand video / Company explainer
4:51 – Video idea 2: Product explainer
5:08 – Video idea 3: Help or How-to
6:17 – Video idea 4: Behind the scenes
7:21 – Video idea 5: Case study / Testimonial
Video examples
Herman Miller (Brand video):
GANT (Brand video):
Homebuyer’s School (Help or How to):
Amazon Stories (Behind the scenes video)
McKesson Testimonial:
Brookfield Residential Alberta Testimonial
Importance of Brand on SEO
Search Engine Journal:
Neil Patel on Brand:
Watch this playlist to learn other types of videos you can create for your business:
🎥 Watch this playlist to see other video marketing strategies:
..(read more at source)
What other video ideas do you have to help build a brand for a small business?
Timestamp:
1:05 – Why brand is important
2:35 – Elements of building a good brand
3:26 – Video idea 1: Brand video / Company explainer
4:51 – Video idea 2: Product explainer
5:08 – Video idea 3: Help or How-to
6:17 – Video idea 4: Behind the scenes
7:21 – Video idea 5: Case study / Testimonial