Video Marketing 2023: How Long Should You Make Your Video?

VIDEO MARKETING IN 2023: We’re giving you a full rundown on how to pursue effective video advertising for your business. We’ll go over how long your video should be on social media and how video promotion can work for you in 2023 and beyond.

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Today, we’re talking about video marketing in 2023.

And if you haven’t heard yet, video is the new king of content.

Check out some of these statistics.

Video ads were the #1 way consumers discovered a brand they later purchased from.

95% of video marketers say video has helped increase user understanding of their product or service.

YouTube is the second most popular website after Google. (Alexa)

Users view more than 1 billion hours of video each day on YouTube. (YouTube)

59% of executives say they would rather watch a video than read text. (Wordstream)

75% of all video plays are on mobile devices. (eMarketer)

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

72% of customers would rather learn about a product or service by way of video. (HubSpot)

People are 1.5 times more likely to watch video on their mobile phones. (Facebook)

92% of users watching video on mobile will share it with others. (Wordstream)

And at our agency, we often get asked questions like, “What kind of videos should I make?”

Or “How long should my videos be?”

So, that’s why in this video I want to give some suggestions around video marketing length for 2023 and more.

Camera Equipment:
Camera Link (Lumix GH5):
Microphone (Rode wireless):
Green screen:
Lights (4x):

// LYFE Marketing

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➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website…(read more at source)