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As of April 2025, several marketing campaigns have stood out for their creativity, engagement, and impact. Here are some of the most notable campaigns:
Semrush’s ‘London Bus Tour’
Semrush reimagined influencer marketing by organizing a weekend bus tour through London, inviting influencers from various fields. This approach generated significant buzz and increased brand mentions across social media platforms. (sirrona.com)
Crunch Fitness’s ‘Feel Good, Not Bad’
Targeting young adults, Crunch Fitness launched a campaign emphasizing that workouts should be enjoyable, not a chore. The initiative led to a 13% increase in brand awareness and a 5% year-on-year growth in leads. (sirrona.com)
Linktree’s ‘All Together on Linktree’
Celebrating creators, Linktree featured emerging influencers on billboards in Times Square and shared their stories on their blog. This campaign fostered a sense of community and garnered significant engagement on platforms like TikTok. (sirrona.com)
Heinz’s ‘Trigger the Taste’
Heinz took a minimalist approach by removing its logo and relying on iconic food pairings to evoke brand recognition. This strategy reinforced Heinz’s status as a staple in everyday meals. (sure-creative.com)
Ford’s ‘Mischief Rewired’
Ford relaunched the Capri as an electric vehicle through a campaign that reimagined classic ads, featuring the car in thrilling chase scenes. This innovative approach highlighted the vehicle’s modern appeal. (thegonetwork.com)
These campaigns exemplify how brands are leveraging creativity and authenticity to connect with audiences in 2025.
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Not me reading comments in ENGLISH, while sound in French IA😂😂😂
Awesome videos as always, could you do a video on ads? like "best ads in the last 40 years" type of video, i think there are lots of interresting ones
noah fence bro i like what you do but i cannot hear you 😭 blasting on my bluetooth speakers too
“Sty-ral “
U did just invent a new word
Harrison Ford's adverts for Glenmorangie https://www.youtube.com/watch?v=2QVdfx-Tric
Hello,
I'm curious if you would make an episode regarding non chain restaurants, and what works / doesn't. I have been trying to gather some relevant campaigns or social profiles in that scene, but they mostly seem outdated or just bland
great video. I however found it a bit hard to listen to you sometimes
Great videos! I wonder if you have a list of resources or books that you would recommend beyond this channel to learn art direction. And another thing you probably already doing in some videos … how to look at creative work and evaluate/deconstruct their art direction in order to extract learnings from it? Like I said you already doing this somehow in your videos … There is probably no one approach fits all but I always struggle with this and I’m thinking a kind of "framework" or a few tips/advice on how to approach it could really help. Thanks for making these great and valuable videos.
Bro does not know ball
You mean Anthony Edwards? lol
Anthony Davis I swear you did that on purpose. Sure you meant Anthony Edwards great rage bait😂
Love your content! How do you keep up with theses campaigns because I haven’t seen any of these?
Ive been making it a habit to bookmark stuff on instagram and then log it plus some notes into a google doc. Gotta start ranking them now
Great Video but the other basketball player is Anthony Edward
The Anthony Davis spot is 🏆
Let's Lock in!
please do more of this!!!!!!!!!!!