Melissa Cartagena is the Senior Director and Head of Digital Advertising at AutoNation, one of America’s largest and most recognized automotive retailers. She is a seasoned digital technology marketing professional, growth marketer, and growth hacker. Melissa has over 19 years of experience managing large-scale programs in paid search, content marketing, display advertising, SEO, paid social media, and email and reputation management.
Here’s a glimpse of what you’ll learn:
• AutoNation’s recent developments
• Melissa’s predictions for the automotive space
• How changes in interest rates and inflation affect car demands
• Melissa’s future plans for the NADA conference: video marketing
In this episode…
Recent changes in the economy have had a significant impact on demand for cars. According to a study conducted by Google, vehicle demands declined for a short time but soon increased due to rising interest rates and inflation. So how does this affect inventory levels, and what should dealerships expect in the future?
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Melissa Cartagena, the Senior Director and Head of Digital Advertising at AutoNation, about the challenges dealerships have been facing. They discuss inventory shortages in the automotive space, the use of video marketing, and why car owners have been buying out their car leases.
Sponsor for this episode…
This episode is brought to you by AutoLeadStar, a company that helps car dealerships engage quality customers on the web and convert them into car buyers.
Co-founded by Aharon Horwitz, Yishai Goldstein, and Eliav Moshe, AutoLeadStar’s state-of-the-art software automates a dealership’s entire marketing funnel and provides around-the-clock service for dealers.
AutoLeadStar’s innovative technology helps dealerships automate ads, connect with customers, and discover ROI and performance metrics.
Visit their website at to learn more about their around-the-clock marketing service…(read more at source)
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