Neil Wilkins talks to Jacob and Jonah, Founders of start-up, LucidMeme.
LucidMeme is a unique, humour-driven, meme-creation business, backed by Gary Vaynerchuk and driven by the passion and skills of the two dynamic founders.
In this conversation, Neil, Jonah and Jacob, discuss how memes are embedded in Gen Z culture and how the carefully targeted use of humour can reignite often stale social networking.
The debate of whether humour in marketing communications is too high a risk, is finally put to rest in this insightful conversation.
Connect with Jacob and Jonah at and follow them on Instagram at and Linkedin at
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Great podcast Neil don’t you think if you make YouTube shorts out of your podcast you will get more eyeballs?