With the launch of YouTube in 2005, video marketing took off in complete seriousness. Google purchased YouTube in October 2006, and by 2009, the platform had seven different ad formats.
Marketers are becoming more interested in creating quality videos as technology improves. But that isn’t the only reason video is now the most popular form of communication.
The rise of smartphone technology, for example, made watching videos easier and more convenient. The pandemic then increased online media consumption in the United States by 215%.
By 2023, audiences will have spent an average of 19 hours per week watching videos online. For brands that want to succeed, ignoring video marketing is no longer an option.
Video marketing promotes social sharing.
For increasing engagement on social media, video is the second most popular content type.
Video has always been the focus of platforms such as YouTube and TikTok. Platforms such as Instagram and Facebook stress video.
Even platforms that do not support native video uploads highlight the importance of video marketing.
This year, 68% of video marketers intend to use LinkedIn video.Pinterest users watch nearly a billion videos per day.
Video marketing boosts conversions and sales while improving SEO.
31% of marketers use video to boost SEO. When websites include video, their search engine rankings improve because it improves page quality and the amount of time visitors spend on the page.
More than 60% of marketers report that the cost of acquiring new customers has increased. Simultaneously, 83% of video marketers say video helps them generate leads.
That’s because video hasn’t just changed the way businesses market and consumers shop; it’s also changed the way salespeople connect with and convert prospects, as well as the way service teams support and delight customers. In short, video is extremely beneficial throughout the entire flywheel — not just for increasing brand awareness. Throughout the whole client buying process, video can be a flexible tool for salespeople, and it can do much more than just boost engagement. Salespeople can qualify and rank unresponsive or cold leads with the use of backend data.Mobile consumers are attracted to video marketing.
The primary driver of video consumption is mobile users. 77% of survey respondents watch web videos on a mobile device or tablet, per a Statista report. Facebook also claims that individuals are 1.5 times more likely to watch video on a smartphone than a computer each day.
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