Having trouble explaining video marketing to your sales team? It’s actually a part of the process that almost every company deals with.
“I don’t have time to think about video, I’ve got a job to do.” Sound familiar?
It’s our job to help the sales team to catch the vision, and it’s easier than you think.
Here’s what you should do…
– Help them understand why video is so important and what it actually does to the sales cycle.
– Help them understand how the video process works and what’s going to happen if they agree to be a part of this.
– Help them understand who is going to be involved in the process. The videographer needs to be their friend.
– Help them understand what they need to talk about and who the video is for.
If you can help them catch the vision and see the value that video offers them, you are well on your way to their active participation.
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