HOW TO EFFECTIVELY MARKET YOUR REAL ESTATE LISTINGS WITH VIDEO ADS
It’s 2019 and if you’re in the real estate industry you should know by now that videos are the best way for agents and brokers to promote new listings on social media. Gone are the days where you could get away with slapping up a few images and a couple lines of text to draw attention from potential buyers. The raw truth is a person’s attention span is extremely limited while on social media and it’s getting harder by the day to create attention grabbing content.
So how exactly do you stop a person that’s cruising through the social media feed at light speed you may ask? Well it’s actually quite simple. Videos are nothing new but they are certainly a breed of their own when it comes to standing out on social media. Interestingly, 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. The time spent by users in the United States watching video content weekly on a smartphone is also seen to be growing over time.
The preference for video content is not just limited to entertainment purposes. Video extends to the real estate industry. Studies show that 54% of home buyers want to see more video content from real estate agents and brokers. It’s pretty obvious that a person would want to see video content from a realtor before even picking up the phone to call or visiting the realtors website.
With the increasing demand for video, many real estate agents can be seen to be proactively producing different types of video content in order to meet this rising need. When a large amount of recent home buyers were surveyed, they claimed that a realtor’s video content is one of the initial reasons they chose to contact that agent and get more information. It makes sense since there is a higher tendency to skip parts of audio and written content in traditional real estate marketing. For real estate agents to get more of the audience’s attention video is a good way to go.
So how does a real estate agent create a video for every property without breaking the bank?
There are many ways around producing high quality real estate videos without having to spend hundreds of dollars every time you need a new video produced. One of the easiest ways to create professional looking real estate video ads that draw attention and convert visitors into potential clients is by using Video Jaguar’s Real Estate Video Maker.
Video Jaguar’s Real Estate Video Maker is hands down one of the easiest ways for real estate agents and brokers to create unlimited professional videos for new listings, open houses, social media ads, or anything else to promote their properties. Unlike other real estate video creation software, Video Jaguar is completely cloud-based, so you don’t need to download anything, and it requires no technical knowledge whatsoever. It comes with pre-made real estate video templates that are specifically designed to fit different social media layouts, and all you need to do is input your own text and images.
It’s really simple to use and doesn’t have any watermarks. The best part is it gives real estate agents and brokers the ability to create unlimited videos. Just pick your text, images, and choose from a huge library of royalty free music and click create. The cloud based software does the rest!
If you’re serious about dominating the real estate market in 2019, Video Jaguar’s Real Estate Video Maker should definitely be a part of your arsenal of marketing tools. The amount of time it will save you creating videos, and more importantly social media content for your real estate facebook, twitter, or instagram pages, is reason enough to have this handy tool.
Check out some of the real estate videos you can make.
