The Power of Video Marketing
Videos are a consumers’ favorite type of content to see from a brand on social media. 13 Types of Video Marketing
Video marketing for companies is used to
YouTube marketing and advertising agency and companies.
Including video marketing for small businesses. Companies promote customer videos on YouTube through business marketing.
Here are 13 types of video marketing to consider.
1. Brand Videos
Brand videos are often created as part of a larger advertising campaign.
2. Explainer Videos
Explainer videos are used to explain how your product works, and how your target audience can benefit from it.
3. Event Videos
Does your business ever hold or participate in events? Perhaps you might attend an industry conference or networking event?
4. Live Videos
All the big social networks let users stream live video – whether it’s YouTube, Instagram, Twitter, or Facebook Live.
5. Disappearing Videos
disappearing videos can add a hefty dose of urgency, which helps capture the attention of your target audience.
6. Educational or How-To Videos
Educational “how-to” videos can be extremely popular. Use this video marketing format to teach your target audience something they want to know.
7. Demo Videos
Demo videos are all about showcasing your product.
8. Expert Interviews
Interviewing experts and influencers is a fantastic way to deliver real value to your audience.
9. Personalized Messages
When dealing with customer service requests or inquiries from potential customers, smart brands are using video.
10. Case Study and Customer Testimonial Videos
Case studies or testimonial videos are a great way to increase social proof and influence your target market to move further down the sales funnel.
11. Animated Videos
Animation allows complete creative freedom. For this reason, it can be the perfect format
12. Augmented Reality (AR) Videos
Augmented reality is the name given to videos or images where a digital layer is added to whatever you are currently viewing.
13. Virtual Reality (VR) and 360° Videos
Virtual reality and 360° videos are becoming more and more popular.
Users can view these videos through devices such as Oculus Rift, Google Cardboard, or simply by using a finger or mouse on their device.
Remember, viewers actually prefer videos that are raw and authentic over professionally staged ones.
Have you made videos for your business? Drop a link to your video marketing campaign in the comments below!
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