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MKT243 – Promotional Video Marketing is a course offered to students in the BA1112F program at a prominent university. In this course, students are given the opportunity to learn about the various aspects of promotional video marketing and how it can be utilized to effectively promote products and services.
Taught by a team of experienced professionals in the field of marketing and video production, MKT243 provides students with a comprehensive overview of the strategies and techniques used in creating compelling and engaging promotional videos. Through a combination of lectures, workshops, and hands-on projects, students learn how to develop a strategic approach to video marketing, create engaging content, and effectively reach their target audience.
One of the main goals of the course is to help students understand the importance of video marketing in today’s digital landscape. With the rise of social media and online platforms, video has become an essential tool for businesses to reach and engage with their customers. By incorporating video into their marketing strategies, businesses can effectively communicate their brand message, showcase their products and services, and connect with their audience in a more personal and engaging way.
Throughout the course, students work in groups to develop their own promotional videos for a specific product or service. They are tasked with conceptualizing the video, creating a storyboard, shooting and editing the footage, and ultimately presenting their final product to their classmates and instructors. This hands-on experience allows students to apply the knowledge and skills they have learned in class and gain valuable real-world experience in creating promotional videos.
Overall, MKT243 – Promotional Video Marketing is a valuable course for students in the BA1112F program. By learning about the strategies and techniques used in video marketing, students can gain a competitive edge in the industry and develop the skills needed to succeed in a rapidly evolving digital landscape. With the guidance of experienced professionals and the opportunity to work on real-world projects, students are well-equipped to create effective and engaging promotional videos that can help businesses achieve their marketing goals.