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How to Make Human Videos in an AI World: Insights from Sam Balter of Wistia
As artificial intelligence continues to shape various aspects of content creation, there’s an ongoing debate about the value of human touch in video production. With the rise of automated tools and AI-generated content, how can creators ensure their videos retain an authentic, human quality? One thought leader in this space, Sam Balter, Senior Marketing Manager at Wistia, shares his insights on making meaningful human videos in an increasingly tech-driven landscape.
Emphasize Authenticity
In an era where viewers are bombarded with slick, high-budget productions, authenticity stands out. Sam emphasizes the importance of being real. “People connect with people,” he says, pointing out that human stories and genuine emotions resonate deeply with audiences. Rather than relying solely on AI for scripting or production, he advocates for creators to share personal anecdotes and experiences, which can help foster a connection with viewers.
Leverage AI as a Tool, Not a Replacement
While AI can be a valuable resource for automating tedious tasks like editing or generating captions, Sam suggests leveraging it to enhance human creativity. For instance, AI can analyze viewer behavior and preferences, providing creators with insights to craft content that resonates more effectively. “Use AI to streamline processes, but don’t let it take the reins,” he advises. The ideal approach is a hybrid model, where technology aids human creativity without overshadowing it.
Focus on Storytelling
According to Sam, storytelling is the backbone of effective video content. “Every video should tell a story,” he asserts. Regardless of how advanced technology becomes, the power of a well-told narrative remains unmatched. Creators should aim to construct narratives that evoke emotions and lead viewers on a journey. This can be achieved through relatable characters, conflict, and resolution, providing audiences with a reason to engage and connect.
Engage With Your Audience
Creating videos that resonate requires interaction with the audience. Sam recommends engaging viewers through comments, polls, and live Q&A sessions. This feedback loop can provide valuable insights into what your audience is looking for and can inform future video content. “Authenticity comes from understanding and responding to your audience,” he points out, highlighting the role of engagement in building a community around your content.
Experiment with Format and Style
In an AI-driven world, sticking to a single format or style can lead to stagnation. Sam encourages creators to experiment, whether that means trying out different video styles, lengths, or platforms. By pushing boundaries and exploring new possibilities, creators can discover unique ways to express their narratives while maintaining a human touch.
Prioritize Quality Over Quantity
In a time when the race for content can overwhelm creators, Sam advises focusing on the quality of each piece rather than the quantity. Viewers gravitate towards high-quality, well-crafted videos that provide value. “It’s better to put out fewer videos that are impactful than to flood your channel with content that doesn’t resonate,” he states, underscoring the importance of thoughtful production.
Conclusion: Marrying Human Creativity with AI Innovation
As we navigate the complexities of an AI-driven world, Sam Balter’s insights remind us that the essence of video lies in human connection. By embracing authenticity, storytelling, and audience engagement, creators can carve out a space where human videos thrive alongside AI innovations. Ultimately, the fusion of human creativity and technological advancements can lead to a future where content is not only abundant but also meaningful.
Great episode!!
Such a refreshing convo! 👏 Love the focus on keeping video human in an AI-driven world. Big fan of Wistia’s approach! 🎥✨