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In today’s digital age, social video marketing has become a crucial component of a successful marketing strategy. With the rise of social media platforms like Facebook, Instagram, and Snapchat, businesses have the opportunity to reach a wider audience through engaging video content.
If you’re looking to take your social video marketing to the next level in 2017, here are some top tips to keep in mind:
1. Know your audience: Before creating any video content, it’s important to have a clear understanding of who your target audience is. By knowing your audience’s demographics, interests, and behaviors, you can create videos that are more relevant and engaging to them.
2. Keep it short and sweet: With people’s attention spans getting shorter and shorter, it’s important to keep your videos concise and to the point. Aim to communicate your message in the first few seconds to grab your audience’s attention and keep them watching.
3. Tell a story: One of the most effective ways to engage with your audience is through storytelling. Whether it’s showcasing a customer testimonial, highlighting a behind-the-scenes look at your business, or sharing a personal story, storytelling can help create an emotional connection with your audience.
4. Optimize for mobile: With more and more people consuming video content on their mobile devices, it’s essential to optimize your videos for mobile viewing. Ensure that your videos are formatted for vertical viewing and that your content is easily digestible on smaller screens.
5. Create engaging content: To stand out in the crowded social media landscape, you need to create content that is not only visually appealing but also engaging. Experiment with different types of content, such as how-to videos, product demonstrations, and live streaming, to see what resonates with your audience.
6. Utilize analytics: To measure the success of your social video marketing efforts, it’s important to track and analyze your video metrics. Pay attention to metrics such as views, engagement rate, and click-through rates to understand how your videos are performing and make data-driven decisions for future campaigns.
By following these top social video marketing tips for 2017, you can create compelling video content that resonates with your audience and drives results for your business. Remember to stay current with the latest trends and technologies in social video marketing to stay ahead of the competition.
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Good point about time length and the starting intro for videos. People's attention spans shrink every year!
Great video! Where's your subtitles? 😉
Great channel but I do't understand why the videos aren't monetized, or why there are so few views. These are literally in the top bracket of professionalism.
Great Stuff Jan!. I also came across this video http://bit.ly/2kmhy8H that help me in preparing video marketing strategy
Thank's a lot
I can't find VTR metric on Facebook. So, wich metrics besides views and retention should I be prioritizing?
I am so sharing this with the client, and sending it to them via all dark social channels! #STOP-TVC's! Nice vid short and to the point.