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Video marketing continues to be one of the most effective ways for businesses to reach their target audience and engage with potential customers. In 2018, we have seen several trends emerging in the video marketing space that are reshaping the way businesses approach their video content. Moovly, a leading online video creation platform, has identified 10 key video marketing trends of 2018 that businesses should pay attention to:
1. Personalized video content: Personalization is no longer just a buzzword – it’s now a must-have for successful video marketing campaigns. Businesses are leveraging data and analytics to create personalized video content tailored to the preferences and interests of their target audience.
2. Live streaming: Live streaming video content has become increasingly popular on social media platforms like Facebook, Instagram, and YouTube. Businesses are using live streaming to engage with their audience in real-time, giving them a behind-the-scenes look at their brand or hosting Q&A sessions.
3. 360-degree videos: 360-degree videos provide an immersive experience for viewers, allowing them to explore a virtual environment from all angles. This technology is particularly popular in the travel and real estate industries, where businesses can showcase properties and destinations in a unique and engaging way.
4. Virtual reality (VR) and augmented reality (AR): VR and AR technology are becoming more accessible to businesses, allowing them to create interactive and engaging video content. Brands are using VR and AR to provide virtual tours, product demonstrations, and interactive storytelling experiences.
5. Interactive videos: Interactive videos allow viewers to engage with the content by clicking on hotspots, answering questions, or making choices that impact the outcome of the video. This interactive format increases viewer engagement and encourages them to spend more time with the content.
6. Short-form video content: With the rise of platforms like Instagram Stories and Snapchat, short-form video content has become increasingly popular. Businesses are creating snackable videos that are easy to consume on-the-go and capture the attention of viewers in a crowded digital landscape.
7. Video email marketing: Email marketing remains a powerful tool for businesses to reach their audience, and video content is now being integrated into email campaigns to increase engagement and conversions. Video email marketing allows businesses to deliver visually compelling content directly to their subscribers’ inboxes.
8. Animated explainer videos: Animated explainer videos are a versatile and engaging way for businesses to communicate complex information in a simple and easy-to-understand format. These videos are perfect for introducing products or services, explaining processes, or telling a brand story in a visually appealing way.
9. User-generated content: User-generated video content can be a powerful tool for businesses to build trust and credibility with their audience. By encouraging customers to create and share their own videos featuring the brand or product, businesses can leverage the authenticity and influence of their loyal customers.
10. Video SEO: Optimizing video content for search engines is essential for ensuring that it gets seen by the right audience. Businesses are using techniques like keyword optimization, video sitemaps, and metadata to improve the visibility of their videos in search engine results and drive organic traffic to their websites.
In conclusion, video marketing continues to evolve and adapt to the changing digital landscape, and businesses that stay ahead of these trends will be well-positioned to engage with their audience and drive results in 2018 and beyond. By leveraging the power of video content and embracing these emerging trends, businesses can create engaging, personalized, and interactive experiences that resonate with their target audience and help them achieve their marketing goals.
