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Video marketing has become an essential tool for businesses looking to engage with their audience and drive conversions. One important aspect of creating a successful video is choosing the right font to use in the video. Fonts can convey the tone and message of your video, as well as impact viewers’ perception of your brand.
When it comes to selecting fonts for online videos, it’s important to choose fonts that are easy to read, visually appealing, and consistent with your brand identity. Here are some of the best fonts for online video:
1. Arial: Arial is a classic font that is clean, easy to read, and works well in a variety of contexts. It is a versatile font that can be used for both titles and body text in your videos.
2. Helvetica: Helvetica is another timeless font that is widely used in the design world. It is known for its clean, modern look and legibility, making it a great choice for online videos.
3. Lato: Lato is a versatile sans-serif font that is popular for its clean, modern design. It is a great choice for videos that want to convey a sense of professionalism and sophistication.
4. Montserrat: Montserrat is a stylish font that is popular for its geometric shapes and modern look. It is a great choice for videos that want to convey a sense of creativity and innovation.
5. Roboto: Roboto is a versatile sans-serif font that is popular for its clean, modern design. It is a great choice for videos that want to convey a sense of professionalism and sophistication.
When selecting a font for your online video, it’s important to consider the overall design and message of the video. Make sure the font you choose aligns with your brand identity and the tone of the video. Additionally, consider the readability of the font on different devices and screen sizes.
In conclusion, choosing the right font for your online video is crucial for creating a successful and engaging video. Consider using Arial, Helvetica, Lato, Montserrat, or Roboto for your next video project to convey professionalism, creativity, and readability. By selecting the right font, you can enhance the overall impact of your video marketing efforts and connect with your audience in a meaningful way.
This is the best handwriting font I have ever seen,http://graphicriver.net/item/free-handwritinghandwritten-font/12614271?ref=LYB-Design
*** FIRST — what a delightful tutorial, it's exceptionally different. It welcoming, engaging, not condescending in the least, lighthearted and not "too" cute. Most of all you packed a bunch of excelling introductory information for those who've searched all over the Internet for exactly the guidance you offer regarding video fonts. A perfect starting point.
I've been a graphic designer for decades with many projects being type intensive or for logos that can carry the weight of a company it represents.
I had to laugh because (without focus groups) your back pocket video fonts are Helvetica and Georgia — my tried and true video faces, too. I also agree with your (co-) secondary choices as well. What's nice about Helvetica and Georgia is you can "mix" them together.
Example, using Georgia large (upper or lower case) as the primary title name of the video "THEIR TRUE COLORS" or "Their True Colors" and if there's the need to add on the same frame some secondary information — it should be at a much smaller size (no more than half the size of the primary title) Helvetica — it does the trick e.g. "How Paint is Made" or "HOW PAINT IS MADE" etc. Also, both Georgia and Helvetica are the base fonts on any computer or text generating source — ya don't gotta buy it 🙂
I only stumbled on your video and I'm going to tell a number of my graphics and video making students to watch this YouTube post.
Thanks for a rather nice moment over my morning coffee.
[ wc ]
PS: Add to your list of secondary fonts — Franklin Gothic (all weights) — it can be a tad more refined but is a great choice complement to the Avenir family.
this seems to be for a much older target audience. not knocking it, but this isn't for millenials.
A Google search yields sites selling Haettenschweiler for about $30 and some sites offering a free download of this typeface, which makes me suspicious. Has anyone downloaded a virus-free free version, and if so, from which site?
If you don't have these fonts, then you'll need to get them or just use the standard Arial or Helvetica fonts that come with your system. Either will work for now.
This was very helpful as it was fascinating! Sadly a lot of the fonts you mentioned aren't available in my editing software 🙁
I'd be interested in what font you would recommend for QUESTIONS as I am currently editing a video where I ask the viewers questions in a big and bold manner.
From one teacher to another, thank you muchly, Craig!
You're a fantastic teacher Steven.
Thanks, Rod. Hope everybody checks out your (no doubt expertly type-set) book!
Delightful and hilarious. As a 15-year professional in typesetting (before everyone got a computer and a laser printer), I'd like to say, "Bravo!" Well said.
And your videos have inspired me to create more of my own, including one for my new IndieGoGo crowdfunding campaign for my book, "The Bible's Hidden Wisdom."
youtube (dot) com/watch?v=x1Nv8Mgh0z8
Not as good as yours (yet).
Haettenschweiller has been a favorite of mine and I kinda like Eras Ultra, too.
Excellent point! Those 2 I's can be troublesome, and a san serif could indeed cause problems. I can see why you love Georgia!
Thanks! The swelling is starting to subside now 🙂
Great video as usual, Steve, and great advice. Hope your hand recovers soon!
Steven, Georgia is my all time favorite font! When my name appears in any serif font it looks like my first name starts with 2 el's so which has caused a ton of confusion over the years. Arial is the worse offender. Thanks for sharing your font tips!