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It’s hard to deny the success of the Netflix documentary series “Tiger King.” The show, which follows the eccentric and controversial world of big cat breeding in the United States, has become a sensation since its release in March 2020. But beyond the strange and sometimes shocking content of the show, “Tiger King” also serves as a prime example of the power of video marketing.
One of the key lessons that “Tiger King” teaches us about video marketing is the importance of storytelling. The show weaves together a complex narrative that introduces viewers to a cast of colorful characters and takes them on a rollercoaster ride of drama and intrigue. This storytelling approach keeps viewers engaged and coming back for more, turning what could have been just a straightforward documentary about big cats into a gripping and addictive series.
Another important aspect of “Tiger King” that highlights the effectiveness of video marketing is its use of social proof. The show features interviews with a variety of people involved in the world of big cat breeding, from zookeepers to animal rights activists to former employees of the main subject, Joe Exotic. By including these diverse voices and perspectives, the show builds credibility and creates a sense of authenticity that resonates with viewers.
Additionally, “Tiger King” demonstrates the power of controversy in video marketing. The show has generated a significant amount of buzz and conversation, both positive and negative, due to its controversial subject matter and the questionable actions of its main characters. This controversy has helped to drive interest in the show and attract a wide audience, proving that sometimes, a little bit of controversy can be a powerful marketing tool.
Furthermore, “Tiger King” is a testament to the importance of engaging visuals in video marketing. The show features stunning footage of big cats and their habitats, as well as captivating interviews and reenactments that draw viewers in and hold their attention. The visually appealing nature of the show enhances the viewer experience and helps to create a strong connection between the audience and the content.
In conclusion, “Tiger King” is not just a hit show on Netflix – it’s also a prime example of effective video marketing. By leveraging storytelling, social proof, controversy, and engaging visuals, the show has captivated audiences and sparked widespread interest and discussion. As businesses and marketers look to create compelling video content that resonates with their target audience, they can learn a lot from the success of “Tiger King” and apply these key principles to their own video marketing efforts.
Dang you talk about a lot of tough tips in the video production industry! We like what you do, don't stop. Anytime you are in Phoenix let us know. If you'd like, DM us @dmakproductions on IG and we can connect. You do really great work.
I loved Joe Exotic and Carole definitely fed her ex to the tigers but I didn’t notice how much attention they were both paying to marketing. Thank you, this was great!
What other shows do you recommend?