Animated Infographics: 20 Video Marketing Statistics from 2016

Video Creation Software

Lifetime License Deal

Video marketing has become an essential tool in the digital marketing industry, and it’s no wonder – videos are engaging, interactive, and can convey a lot of information in a short amount of time. In 2016, businesses are taking advantage of the power of video marketing to reach their target audience and increase brand awareness. Here are 20 video marketing statistics from 2016 that showcase the impact of animated infographics:

1. 85% of businesses are using video as a marketing tool in 2016, up from 61% in 2015.

2. 52% of marketing professionals worldwide name video as the type of content with the best ROI.

3. 64% of consumers make a purchase after watching branded video content.

4. 73% of consumers are more likely to make a purchase after watching a product video.

5. 48% of marketers plan to add YouTube to their content strategy in 2016.

6. Social videos generate 1200% more shares than text and images combined.

7. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

8. The average user spends 88% more time on a website with video.

9. Videos up to 2 minutes long get the most engagement.

10. 46% of users take some sort of action after viewing a video ad.

11. Mobile video consumption rises by 100% every year.

12. Video ads have an average click-through rate of 1.84%, the highest of all digital ad formats.

13. 78% of people watch videos online every week, and 55% watch videos online every day.

14. 55% of people consume video content thoroughly.

15. Brands that use video marketing grow their year-over-year revenue 49% faster than those that don’t.

16. 70% of marketers claim video converts better than any other medium.

17. 85% of Facebook video is watched without sound.

18. 73% of B2B marketers say video positively impacts marketing ROI.

19. including video in an email leads to a 200-300% increase in click-through rates.

20. 72% of businesses say video has improved their conversion rates

These statistics show the growing importance and impact of video marketing in 2016, particularly in the form of animated infographics. Animated infographics are a visually appealing way to convey complex information in a way that is easily digestible for viewers. With the rise of video marketing, businesses are finding success in engaging their target audience, increasing brand awareness, and driving conversions. If your business is not utilizing video marketing yet, it’s time to start exploring this powerful tool to stay ahead of the competition in the digital landscape.