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Online Video Marketing Statistics by Orion 21
Online video marketing has become a popular and effective strategy for businesses to reach their target audience in the digital era. According to recent statistics gathered by Orion 21, a leading digital marketing agency, the power of online video marketing continues to grow and shape the way businesses connect with consumers.
One of the most compelling statistics is the fact that over 85% of internet users in the United States watch online videos on a monthly basis. This figure highlights the immense potential for businesses to capture the attention of a large audience through video content. Furthermore, studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This significant difference demonstrates the effectiveness of video marketing in conveying a brand’s message and leaving a lasting impression on viewers.
In addition to engagement and retention, online video marketing also drives sales and conversions for businesses. In fact, 64% of consumers are more likely to make a purchase after watching a product video online. This data indicates that video content can influence consumer behavior and drive purchasing decisions, making it a valuable tool for businesses looking to increase their sales and revenue.
Moreover, social media platforms have played a significant role in the rise of online video marketing. With over 2 billion active users on Facebook alone, video content is a powerful way for businesses to connect with their target audience and increase brand awareness. According to Orion 21’s research, videos on social media generate 1200% more shares than text and image content combined. This statistic underscores the importance of incorporating video marketing into a business’s social media strategy to maximize reach and engagement.
Furthermore, the popularity of mobile devices has contributed to the growth of online video marketing. Studies show that mobile video consumption rises by 100% every year, and 75% of all video plays are on mobile devices. As a result, businesses must optimize their video content for mobile viewing to ensure that they can effectively reach and engage their audience on the go.
In conclusion, online video marketing has proven to be a dynamic and influential tool for businesses to connect with consumers in today’s digital landscape. The statistics gathered by Orion 21 underscore the importance of incorporating video content into a business’s marketing strategy to drive engagement, increase sales, and expand brand reach. As the demand for video content continues to grow, businesses must prioritize video marketing to stay competitive and effectively engage with their target audience.
Hate to burst the bubble but a lot of these statistics have no real sources, the sources you listed lead to more sources that aren't real. Also the 800% conversion rate you took from Funnel Science is a typo, if you look at their source it's up to 80%, not 800. Always check your sources, especially when a bunch of them are bss.
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i couldn't agree with you more. By the way I am a marketer and I use youtube to get web traffic and I think this video is very useful. you can go to my channel to find out more regarding what i do to bring traffic to my site. take care!
Online Video Marketing Statistics by Orion 21 – YouTube
Love those stats. Thanks for sharing.