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In today’s digital age, video marketing has become an essential tool for businesses to reach and engage with their target audience. With the rise of platforms like YouTube, Facebook, and Instagram, consumers are consuming more video content than ever before. As we head into 2019, it’s crucial for businesses to have a successful video marketing strategy in place to stay ahead of the competition.
Here are some tips on how to create a successful video marketing strategy for 2019:
1. Define Your Goals: Before you start creating videos, it’s essential to establish your goals for your video marketing strategy. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost sales? Having a clear understanding of your objectives will guide the type of content you create and the platforms you choose to distribute it on.
2. Know Your Audience: Understanding your target audience is crucial for creating effective video content. You need to know who they are, what they like, and where they spend their time online. By understanding their interests and preferences, you can create videos that resonate with them and drive engagement.
3. Create Valuable Content: Whether it’s a product demo, a how-to tutorial, or a behind-the-scenes look at your business, your videos should provide value to your audience. Focus on creating content that educates, entertains, or inspires your viewers. This will help to build trust and credibility with your audience, ultimately leading to higher engagement and conversion rates.
4. Optimize for SEO: Just like written content, video content needs to be optimized for search engines. Use relevant keywords in your video titles, descriptions, and tags to make it easier for people to find your videos online. Additionally, consider transcribing your videos to make them more accessible and improve their SEO.
5. Leverage Social Media: Use social media platforms to promote and distribute your videos. Facebook, Instagram, and Twitter are all great platforms for sharing video content and reaching a wider audience. Consider creating shorter versions of your videos to cater to the attention span of social media users.
6. Analyze and Iterate: Once your videos are live, it’s important to track the performance of your content. Use analytics to measure engagement, view duration, and conversion rates. This data will give you valuable insights into what is working and what isn’t, allowing you to refine your strategy and create more successful videos in the future.
In conclusion, video marketing is a powerful tool for businesses to connect with their audience and drive results. By defining your goals, knowing your audience, creating valuable content, optimizing for SEO, leveraging social media, and analyzing performance, you can create a successful video marketing strategy for 2019. Embracing these strategies will help your business stay ahead in the highly competitive digital landscape.
Thank you both of you for these good tips.
This will help me so much…
Thank you for the tips. Great stuff for 2019. Cheers!
Great content shared today. Appreciate you both – Tim and Renee. Keep up the great work and thanks for sharing your youtube nuggets.
sir i,am help me please
Great stuff as always, Tim and Renee! I'm starting to create FB video ads to bring people in and let them know about our "stutterers helping stutterers" program. Thanks for helping me help lots of them! 😍👍
Great content! Video marketing provides a powerful way of reaching out to both prospective and existing clients.
Strategies shared here is gr8. Looking forward to get more such videos in future. Thanks a lot to both of you.
I have a simple question I hope someone can answer: if I go back and change up my titles or add to them, will youtube go back and look at them and rerank them? Is it beneficial to do so?
Next time make it short and focus on points watching 1 hour is too hard
Hey Tim, I recently have been getting quite a few requests from audio companies to test and review their products, with them sending me free products, and a few companies have returned to me to review more of their products after initially working with them. I obviously have jumped at the opportunities, but I was wondering something… When should I start "charging" a fee to review & showcase products? Thanks!
Great content. Now following.
Hi i have one video with subtitles in English, I Did it myself. It's the richiest man on babilonia. A short 5minutes video. Hope you enjoy.
I am new to you guys but I am glad you are creating content
These Colabs are booming bro!!! Thumbnail game on point!
Any small youtubers want to help each other out?
Your personality is awesome and renees too! Love the channel 👍
Love your videos… your advice have helped me triple my audience… patience does help but we are enjoying our success so far.. thank you
Hey tim i need your help i make videos without talking to the camera i know my target audience i know they will like it but still no one is seeing my videos what shall i do
I need help
I can,t see my profile where i can chat on live.
Thank you for your support.
motivated me to start my own channel
your content goals options are very helpful
Really great thoughts, TU so much. Sign me up! You were both great ❤️
Hey Tim, I manage full time youtube channels and I found out possible bug about monetization bot, that bot wont allow monetization of channel because no copyright music was being used. I made a video about it on my channel, would be really happy if you would share your opinion on this matter. Thanks!
I've been thinking A LOT about refining my "target audience". Recently YouTube showed me a list of videos which "Esperanto Variety Show viewers also watch." The videos surprised me but I can't find that list again. (Does anybody know how to get YouTube to show us that again?) The results there and some of Renee's comments here has gotten me thinking in terms of shifting (or clarifying) who my target audience is.
wow thats nice to online workers for the motivational workout to yet
Same thing goes for the videos I made back in may lacking views
Any input you can give me would be huge
Two things I am struggling with are views and subs, on black Friday I spent 7 hours in 29 degree temperature filming what I film (trains) christmas trains for the holidays I have everything perfect the thumbnail the editing and yet I only have 239 views
'causecomedy just hit 10 subscribers thx to your advice! Cheers. Here's. to another 7 years.
I will definitely put these tips into work for my 2019 strategy! Hope it will bring me a bigger audience. 🤙🏼📷 Greetings from The Netherlands
Tim, Way to debug Renee's sound issues…LOL
Great content. This video goes into the folder for reference for the future.
Hello everyone I am CatVlogs, a very small creator, and my goal is to achieve something where I can build up a community. I upload weekly . I hope you enjoy my content and I hope I can make you a part of a community and a happy audience in my channel… thanks for the support.
I did you guys watch PewDiePie vs t- series subscribe challenge that was awesome fight
Im still here watching while piling up more inventory onto my ebay store. Great guest Tim. Love your videos.
The problem with listening to business people is they want to only use jargon and empty sales hype that is meaningless to anyone else, so they turn people off.
Thanks for doing these live streams and helping creators. And thanks for answering my question and the questions of other creators. It does a lot to support and build the YouTube community.
This helped me a lot. Watch my last video and see if I did a good job