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Digital Marketing 101 – A Complete Beginner’s Guide to Marketing (Explainer Video)
In today’s fast-paced digital world, digital marketing has become an essential tool for businesses to reach and engage with their target audience. With the rise of social media, e-commerce, and other online platforms, digital marketing has become more important than ever. Whether you’re a small business owner, a marketer, or just someone interested in learning more about digital marketing, this complete beginner’s guide to marketing is the perfect place to start.
Explainer videos are a popular and effective way to learn about digital marketing. They provide an easy-to-understand overview of the basic concepts and strategies involved in digital marketing, making it accessible to anyone, regardless of their level of experience or expertise.
The first thing to understand about digital marketing is that it encompasses a wide range of tactics and strategies. From search engine optimization (SEO) and content marketing to social media advertising and email marketing, digital marketing is a multi-faceted discipline that requires a diverse set of skills and knowledge.
One of the key benefits of digital marketing is its ability to reach a highly targeted audience. Unlike traditional marketing methods, digital marketing allows businesses to target specific demographics, interests, and behaviors, ensuring that their message reaches the right people at the right time.
One of the most important components of digital marketing is content. Whether it’s a blog post, a social media update, or a video, content is what drives engagement and builds relationships with your audience. By creating valuable and relevant content, businesses can establish themselves as authorities in their industry and connect with their audience on a deeper level.
Another essential aspect of digital marketing is analytics. With the wealth of data available through digital channels, businesses can gain valuable insights into their audience’s behavior, preferences, and interests. By analyzing this data, businesses can make informed decisions about their marketing strategies, ultimately improving their results and return on investment.
In conclusion, digital marketing is a powerful and essential tool for businesses of all sizes. Whether you’re just getting started or looking to expand your knowledge, understanding the basic concepts and strategies of digital marketing is crucial. Explainer videos provide a simple and accessible way to learn about digital marketing, making it easier than ever to get started and achieve success in the digital world. So, if you’re ready to take your marketing to the next level, dive into the world of digital marketing and start reaching your audience in new and exciting ways.
FREE Marketing Plan Template: https://clickhubspot.com/dg4
Digital Marketing 101 – In this video, we'll be discussing the differences between traditional and digital marketing, the various digital marketing channels you can use, and how to create a digital marketing strategy, this is my complete beginner's guide on digital marketing.
Digital marketing isn’t complicated once you understand how the various channels work together. Let me simplify all of the key digital marketing channels such as your website, email marketing, social media, paid social media advertising, search engine optimization (SEO), Search Engine Marketing (SEM), content marketing, and understanding all about the marketing funnel. This is how you can create your own digital marketing strategy from scratch easily and quickly.
Watch this video to understand how digital marketing works as a beginner and I hope that you are inspired to take the next steps in leveraging digital marketing in what you are working on right now.
00:00 Digital Marketing 101 A Complete Beginner's Guide
01:07 Free Digital Marketing Plan Template
01:54 Traditional Marketing vs Digital Marketing
02:49 Know Your Audience through Research and Digital Insights
04:14 Digital Marketing Channel: Your Website
04:43 Digital Marketing Channel: Search Engine Optimization
05:26 Digital Marketing Channel: Social Media
05:54 Digital Marketing Channel: Email Marketing
06:21 Digital Marketing Channel: Search Engine Marketing
06:32 Digital Marketing Channel: Content Marketing
06:58 Understanding the Marketing Funnel
08:21 Digital Marketing Data and Insights
Let me know what digital marketing channel you are looking to include in your digital marketing strategy! 🙌
Good evening
Beautiful and smart! Gotta love it. Very informative video. I’m about to start the google cert in this area and I know a bit more now going in. Thanks!
Thanks, Laurie! You are saving my grades. (I'm a business major.)
There good points in this video about digital marketing especially the categories too. I felt it might be complicated but it isn’t. You gotta advertise or promote what you want to do or what you have. You have choices to make which is why I thank you Laurie for making this tutorial video.
perfect for beginners like me 🙂 thank you.
I have been searching for this course for 2 weeks and I got a brilliant peace.
thanks
Hi 👋 I'm a 16 year old in Nigeria very interested into getting into affiliate and digital marketing do you have any advice for me that would help me in this journey?
Hi 👋 I'm a 16 year old in Nigeria very interested into getting into affiliate and digital marketing do you have any advice for me that would help me in this journey?
This is one of the channels that gave me the courage to start my YouTube channel 8 months ago about self development. Now I have 871 subs and > 500 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.
Email and UX/IX Seems Important in My Plan 🙂 Also Good Ole Fashioned QR Business Cards 🙂 Thank You Laurie!
I enjoy video but the soundtrack is a bit on the loud side, and is a bit repetitive so causing me not to be able to focus on ur words ❤❤❤ love ur work thank u
You're so genuine and authentic Laurie! Just to share my thoughts, digital Marketing enables us to leverage the power of the internet and technology to promote products and services, engage with customers, and achieve our marketing goals. Thanks for remining and sharing your knowledge!
Digital cause more MENTAL DISORDERS due to its impact on human brain that is not able to absorb the OVERWHELMING SYGNALING to your BRAIN , thus causing Attention Deficit Disorders, and Anxiety as well as Depression – look at the stats – digital is essentially a drug inducing brain bringing about calamities ENMASS*. The buss is is based in a cunning techniques to trick viewers – doing this for 18 yrs now sadly
downloaded the marketing plan template, thank you
@@@@hello
Would you please help me to be a digital marketer?
How can I be a digital marketer, please?
Thank you so much
Trafic maceting wacheni hio inaweza kuwa block jifunze mpako wako sitokwambia nimekupa @
Boss madam cedibilty yenu china munatufahamu gani
Thank u very much!!
I'm thinking about a career change, this looks interesting, any advice for a 50 year old?
I think i just found my new mentor😊😊
Thank you ma'am good God bless you
While I appreciate you fantastic message, as you broke down the entire steps & processes, to make this niche possible to some who struggled coming up,as a babyboomer! Thank you young lady, for all of your help! It will not be forgotten!
Trying to get more knowledge and skills in Digital marketing
Thanks for the video! Loved it very much!
Facebook ads have worked well for me….
Watching from Africa, Nairobi Kenya. Online marketing is not common in Africa….. Kindly advice on the areas which have the potential to grow especially in Africa.
easy to understand, going to hit the subscibe button 😻
Hi Laurie, I'm joining the gang
Thank you for sharing your knowledge. But the music in the background is very disturbing 🙁
I watched until the end. Your pacing is catchable for me and well understood and clear.
Wow! that's pretty much incredible. Thanks a lot for sharing.
Hi Laurie i just completed my digital marketing course I don't know how start and from where to start my career with it i am from different field actually I am from civil engineering field so I don't know how to start it i hope you can help me out with it
Have you ever heard of master resell rights?
omg absolutely love your style Laurie ❤ you're so authentic and straight forward with the tips and tactics you present to us. I relate to your story so much coming from an agency background as well. Yours is my new favorite YT channel. I'm so excited to see you blow up 👏🏼👏🏼 I'm here to stay as see you shine 🤩
Awesome!
My new favorite YouTube channel.
Hey Laurie, I had some inquries and I sent you a mail few days back. Would be really glad if you responded
This is such a helpful and in-depth video Laurie, really appreciate all the hard work you put into this and always love learning from you!