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The Biggest Opportunity in Video Marketing Right Now
In today’s digital age, video marketing has become an essential tool for businesses looking to reach their target audience and stand out from the competition. With the rise of online video platforms and social media, there is a massive opportunity for businesses to leverage video marketing to drive engagement, build brand awareness, and ultimately, increase sales.
One of the biggest opportunities in video marketing right now lies in the area of personalized video content. As consumers become increasingly discerning, it’s crucial for businesses to create content that speaks directly to their individual needs and interests. Personalization allows businesses to create targeted video campaigns that resonate with their audience on a deeper level, leading to higher engagement and conversion rates.
Personalized video content can take many forms, from tailored product recommendations to personalized messages from company executives. By leveraging data and analytics, businesses can gain insights into their audience’s preferences and behaviors, allowing them to create highly relevant and compelling video content that drives meaningful connections with their customers.
Another significant opportunity in video marketing right now is the increasing popularity of live video. Platforms like Facebook Live, Instagram Live, and YouTube Live have made it easier than ever for businesses to connect with their audience in real-time, offering a more authentic and interactive experience.
Live video allows businesses to showcase their products, host Q&A sessions, and provide behind-the-scenes glimpses into their operations, all of which can help to humanize the brand and foster a stronger sense of trust and loyalty among consumers. The immediacy and spontaneity of live video also make it a powerful tool for capturing and holding the attention of the audience, leading to higher engagement and conversion rates.
Furthermore, the proliferation of video content across various social media platforms presents an enormous opportunity for businesses to reach a broader audience. With platforms like TikTok and Snapchat gaining popularity, businesses have the chance to tap into new and diverse consumer segments, particularly younger demographics that are increasingly drawn to video content.
By creating compelling and shareable video content tailored to the unique characteristics of each platform, businesses can extend their reach and build a strong presence across multiple channels, ultimately driving higher brand visibility and engagement.
In conclusion, the biggest opportunity in video marketing right now lies in the ability to create personalized, engaging, and diverse video content that resonates with a target audience. With the right strategy and creative approach, businesses can leverage video marketing to build meaningful connections with their customers, drive higher engagement, and ultimately, achieve their business objectives. The time is ripe for businesses to seize the potential of video marketing and harness its power to elevate their brand in today’s digital landscape.
QOTD ⚡ Do you have a LinkedIn account? Have you posted a video there yet? Let us know! 👇 *** 🔴 Watch This Video Next ➡️ 3 Social Media Trends YOU Need to Know for 2020 ➡️ https://youtu.be/b1URsZhsbwU
Yea…linked in….LOL!!! More like D Tube bro
I'm not even sure how to be appropriately active on LinkedIn. I don't like the fact that my boss has access to my activity on it just by knowing my name. What is the purpose of LinkedIn?
I want to see you guys do something about d.tube
Goldie is awesome. I gotta stop procrastinating with LinkedIn. It's challenging because it is a bit more formal, I find myself languishing over whether I'm posting the right thing.
Serious question: Do you think it's a good idea to repurpose your youtube videos to Linkedin?
When you talk about having a focus, does this mean video content need to be niched?
Just posted my first yesterday, and it's going to take another day or two to drop another video.
Since the pandemic hit. I am posting 2 videos per week. 1 hour + live stream, on my channel and 1 hour long worship service for my church.
here she is and i cant edit one video in two months…!!!!
It doesn’t matter what platforms you’re on, this is all a popularity contest as usual, you can have all the talent in the world and people will still choose not to look your way. I’ve seen talentless random people just talking about nothing with more subs than me. Sad 😞 and in quarantine.
I've tried to upload videos on LinkIn, but for some reason the platform never seems to accept/finish the uploads.
Never thought that such platform was this powerful man!! Gotta ge into this 😱😱😱
No, please do not suggest people should “crush” LinkedIn with video. 90% will be like “junk mail” and the platform will be like the floor of a movie theater. Maybe Think Media needs to think about this: just because you could doesn’t mean you should. 👍
I have a full-time job as a software engineer, and I'm a travel vlogger on YouTube. Should I be repurposing the youtube content for Linkedin? The actual question is, since LinkedIn is a professional platform, would travel videos be relevant on the platform, especially on my professional profile?
one a week.
I’m trying to post once a week. On my other channel.
Wow I have a LinkedIn account and will notify you once I post a video there, thanks for sharing ❤️
Thank you for the invaluable perspective! Extremely appreciated! 🙂
I signed up to check on it. Not for me at the moment.
Which small channels want to help each other out?
I’m actually little confuse how linkdlen work 🙄
I just posted my 20th video on YouTube but most of my traffic is coming from LinkedIn. It has been key for me to find my people in geographic information science and data science.
Good to know that more hashtags is not better. Will start limiting it to 2.
To all the people suggesting engagement on LinkedIn is low, completely disagree. It's lit right now. I started making slightly less formal, edutainment videos on LinkedIn (you need to teach people something) and the engagement is 6-7 times YouTube. 100 on YT vs 600-700 views Linkedin. I just picked a niche I have some good knowledge in and present it to people who work in similar industries to me. YouTube is searchable but it's also flooded and you can be lost in the noise very quickly. After being consistent for only a few weeks I have LinkedIn viewers outside my niche now.
Such good helpful content man 🤙
Post 2 or more a week right now
Those hash tag tips!!!! OMG… Thank you, Linked in was on my 'someday' to-do list… Just moved it to my 'priority' list 🙂 Thanks again for this!
Wow now I know what to do on my LinkedIn moving forward
I am 3 minutes in and what does she talk about on Linked In…is that the point…for me to go find out who she is
Never knew this was a thing…
Stop talking: “you marketing people ruin everything” – Gary Vaynerchuck Leave LinkedIn alone.
Yes I use LinkedIn but no videos yet, I plan to research first. Cheers Rich
Great reminder. I’ve been posting and using Sales Navigator but I haven’t done native video uploads to LinkedIn for a while
I'm so confused. I hear Linkedin is the new thing, but everybody I talked to in person says 'they hardly ever log in or check' their linkedin
Post 5 videos per week! I’m full time now :). Still adjusting to things and not perfect by any means but really trying to grow my audience. ❤️
Great Video!! I've been watching most of your videos and Inspired by your tips on How to grow my channel, and I want also to Inspire more people Just how your videos did to me! Thank you
It's awesome to find out how my LinkedIn account can build my brand and job opportunities even more with creating videos on their along with my YouTube channel! Another informative and interesting video. Keep it up!