Business Studies Class XII: Full Video on Marketing Mix and Elements of Marketing Mix 1 Product

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Full Video: Marketing Mix and Elements of Marketing Mix 1 Product Class XII Business Studies

In the world of business, marketing plays a crucial role in the success of a company. It is essential for businesses to understand the marketing mix, which is a set of tools and tactics that a company uses to promote its products or services to its target market. In Class XII Business Studies, students are introduced to the concept of marketing mix and its elements, with a specific focus on the product.

One of the key aspects of the marketing mix is the product, which is the core offering of a company. In the video, students will learn about the various elements that make up the product component of the marketing mix and how they contribute to the overall marketing strategy.

The first element of the product component is the core product, which refers to the basic functionality and benefits that a customer receives from the product. This includes the features, quality, and benefits that the product offers to the customer. Students will learn how companies can differentiate their products from competitors by focusing on the core product and understanding the needs and wants of their target market.

The second element is the actual product, which includes the brand name, packaging, design, and styling of the product. This element is crucial in creating a distinct image and identity for the product, and students will learn about the importance of branding and packaging in influencing consumer behavior and purchasing decisions.

The third element is the augmented product, which refers to the additional services and features that accompany the core product, such as warranties, after-sales service, and customer support. Students will understand how these added benefits can enhance the value of the product and create a competitive advantage for the company.

The fourth element is the product line, which includes a group of related products offered by a company. Students will learn about the concept of product line extension and how companies can expand their offerings to cater to different market segments and consumer preferences.

The final element is the product mix, which refers to the overall assortment of products that a company offers. Students will gain insights into how companies develop product mixes that align with their overall business strategy and cater to the diverse needs of their target market.

Overall, the video on the marketing mix and elements of marketing mix 1 product in Class XII Business Studies provides students with a comprehensive understanding of how companies design and manage their products to meet the needs of their customers and gain a competitive advantage in the market. It is an essential resource for students to develop their knowledge of marketing principles and strategies that are critical for success in the business world.