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Video Marketing for Lawyers | Tips for Improving Law Firm Video Marketing
It is no secret that video marketing can boost your SEO and increase visibility and drive business to your law firm. Although there are many different marketing tactics, these video marketing for lawyers tips will help make your online video a success.
We’ve had many lawyers and firms come to us with requests for help in adding short-form video to their traditional marketing approaches, and we couldn’t be more excited to hear it!
80% of the AmLaw 200 firms have a publicly available YouTube channel and are investing heavily in incorporating video in their law firm marketing. Why?
Video improves SEO and search rankings, helps firms develop business, builds credibility, and highlights a thought leader within a firm quickly and efficiently.
We have four tips to do law firm video the right way.
CHAPTERS:
00:00 Intro
01:05 Tip #1: Don’t copy competitors
01:53 Tip #2: Your video marketing strategy should start with search
02:40 Tip #3: Your video should directly reflect your client’s needs
03:52 Tip #4: To create effective video marketing shift your content to focus on human-to-human relationships
Download for FREE *The Law Firm YouTube Index*
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