Are you looking to upload videos to LinkedIn? Is LinkedIn video a part of your marketing strategy? This video is all about how to upload videos on LinkedIn.
There are some key best practices that you should be using when you are uploading videos on LinkedIn to help you get the most out of the platform.
1. Upload Native to LinkedIn
The first key thing is to make sure you’re uploading your videos natively to the LinkedIn platform. This is because LinkedIn wants more video on it’s platform so when you upload natively (rather than sharing a YouTube link, for example) LinkedIn will push your video to more people.
2. Create Custom Thumbnails
While LinkedIn videos do auto-play in the feed, a thumbnail still shows up while the video is loading. By default, it shows the first frame of the video. Take advantage of that by creating a custom thumbnail and making it the very first frame of your video.
3. Upload Custom SRT Captions
When you’re uploading videos to LinkedIn, be sure to upload custom SRT caption files. This is because by default, LinkedIn videos autoplay without sound. Use a site like to have custom captions made quickly and easily.
If you have any other questions about how to use video on LinkedIn, how to create custom thumbnails on LinkedIn, or anything else video marketing related let us know in the comments!
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Thanks for the video about Linkedin. In minute 0:59 you mention a video tend to autoplay on Linkedin, which is great! I'm trying to upload my video with auto-play, I have also added a thumbnail. Unfortunately, my video stops at the end of the video, instead to reply on auto. Do you know how to set my video to auto play? Thanks!
LinkedIn's Proffered Aspect ratio???
Very helpful, very clear. Thank you.
I cant autoplay my YT video on LinkedIn.. Why and how??
Should I upload similar video in LinkedIn like YouTube?
Valuable video. Thank you.
I’m an old Gas Man! SME for Propane Gas Safety not tech savvy, this video is awesome & very helpful! Thank You!
Thanks for this great information. Clear. concise and easily applicable!
I wish I would have known this when I started my channel! I thought posting a YouTube link would be enough, boy was I wrong. I just finished creating my first LI optimized video based on your advice, THANK YOU! Just subscribed too, would love if you checked out my channel too, but no biggee!
Great tips. Love Rev.com
LinkedIn is a great platform for all people who want good engagement on their video . This is the largest used platform by all professional all around the world. I agree LinkedIn videos, posts on LinkedIn is a good marketing strategy.
Linkedin is trash at this point
Ehhhhh, I was just doing keyword research for a video on LinkedIn and you came up! So fun seeing a friendly face : )
Nice! Making LinkedIn video a part of our marketing strategy this week. This was a huge help! I was planning on burning the SRT in a 1:1 Instagram post I was re-purposing, but looks like I should make LinkedIn video it's own thing. Does LinkedIn vertical video work better at taking up more screen real estate, or how does that display in the feed?
Hey, thank you for the tips. I have a small query about the video dimension that we need to use for uploading native LinkedIn videos. Please share your insights
This was helpful. Thank you
good stuff. commenting for the algorithm.
Great video – good pace and useful content! Thanks
The best and most useful videos often have less likes.
I'm posting 1080×1080 MP4 videos at 60 fps on linkedin but theyre showing up blurry. Been troubleshooting for a while with no success. Any help would be much appreciated.