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“It honours those people who has changed the world. Some of them are living. Some of them are not. But the ones who aren’t … as you’ll see … that if they ever used a computer, it would have been a Mac.”
When Steve Jobs came back to Apple 1996, the company was in a horrible state. It had to be rebuild, rebranded and reinstated in peoples minds — what Apple was about and what they stood for.
And so in 1997 they started the “Think different” campaign and that made an allmost miraculous turnover.
Since then Apple has skyrocketed!
Enjoy graphics, videos and marketing products — all produced on a Mac — here:
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One correction – he doesn't say bits and megahertz. He says MIPS and megahertz.
Their values were lost since they make a machine that if it dies your data also dies and need to buy new machine. 😢
He talk a lot about believing (faith) the strongest thing in us that moves us forward to something either good or bad.
P.s. i think we people are unable to know what's really good for us when it comes to these great ideologies for making the world better… I also agree that these ideologies contributing for the opposite which comes from every fruit that comes from pride and heathendom.
❤
So funny Disney and Budweiser dumped all its public good will into the sewer in 2 seconds, after spending decades and billions of dollars to build….first class idiots…..
Did “got milk?” actually worked in the United States ?
1- So true milk is not good for you. Humans are the only animals that 1- drink milk past their infancy, 2- drink the milk of an animal species that is not its own. 3- Modifies that milk SO radically, that the chemical and micro-biological composition of that milk changes completely.
As for advertisement: yes, the key is to appeal to deep-held values and emotions. Even if the people AND the brand that hold those values DO NOT LIVE UP TO THEM, and prove, in fact, to operate in exactly opposite ways to what they preach. But yes, a genius in advertising. No doubts.
https://www.youtube.com/watch?v=wzjkdlDFiNk
#bcsbrandconsulting
Associated their brand with renown people without their consent
Here’s the list so far: Steve Jobs, David Bowie, Marilyn Monroe, Elvis Presley, Michael Jackson, Whitney Houston, and Robin Williams…doesn’t it make you wonder who else needed to go into a Witness Protection Program? It’s probably an international program.
You know there are more. Time to guess! How about Princess Diana? There are others waiting in the shadows. Interesting how someone like Marilyn Monroe would be on the list. It gives me a sense that the unsolved murder of President John F. Kennedy may have something to do with at least part of this.
No matter what, now is the time for each person to ponder this question. Ask yourself: What would I do if confronted with demonic evil unlike anything the average man has ever seen? If offered enough “stuff,” would I step into it or walk away? How would you answer this question?
It's starting to look like God’s getting ready to reveal His cards in what appears to be a metaphorical game of cards between good and evil.
idk man, I feel like Albert Einstein would've been an android guy
I like his black sweater and shorts, It was probably warm in Carlifornia Palo Alto, Kind regards too Laurene Powell – Jobs and the rest of the family, Saskia van Houtert, sausage, engineer/office-manager.
This video is a source of inspiration for all aspiring brands. https://youtu.be/pEVXqGhbO1U
So smart
When your product is as good as Huy Fong Sriracha, marketing becomes secondary. https://www.youtube.com/watch?v=pEVXqGhbO1U&t=88s
apple core…. get it?
1:25 When you discover Steve's in half pants.
Thank you !
I'm learning brand strategy and brand management and this video is the best video I watch ever, about this thing! Great man, great words! Thank you
It is sad, because actually methods of advertising dictate to subconscious what to believe and choose. Japanese need quality because it's in their culture. Americans need junk shiny cars because people are brought up to see value in simply looking luxurious
He will be never dead to me he was always a star always will be ❤❤blessed to have him in my lifetime with us
Amazing
A surprising amount of negative responses in the comment section. I love that, because that, too, is a testament to Jobs’ impact on the world.
We can glorify or vilify him, some choose the latter. But it seems just about the only thing we can’t do is ignore him.
Lol it’s a commercial in a commercial 😂
To communicate the strong WHY ‘what we stand for’
and then Apple has a bunch of ads: Hi I am a PC
Lot of great stuff here but the greatest inventor and innovator in the modern era, the first truly great world changing person since the advent of the personal computer age, Elon Musk, is a Microsoft guy. Apple is for artists, Microsoft is for Engineers. PS….I can't stand Bill Gates…
It's so relevant to todays marketing!
First time I've seen steves legs..
Sadly Nike is no longer such a brand… refused to accommodate a great sprinter like Alyson Felix during her pregnancy. Disney makes shit films and messes with young girls' minds… Coke is slowly killing calcium and making your bones slowly shrink … but yes they all sell… so please understand marketing is powerful and sadly the biggest wallet pays for the blinding lights. If you have this talent of marketing, use it for something higher, something that doesn't fool people.
And the gall to mention brands and then show a video of real visionaries … einstein… mlk…. I mean #slowclap… hijack the real doers with lying brands. I bow to marketing.
Milk is bad says the guy who went on a fructose diet and died of pancreatic cancer.
I feel lucky to see this, Steve Jobs is my inspiration in business. He has a message and makes the whole world listening to it. 🌹
When I watch this it touches my heart and for a second I forget about the faults of mankind.
People thought that he is trying to be humors yet he actually really thinks about if those great people live they will be using apple. It shows how deeply in heart he knows that he is building something that is irreplaceable. You and I are the same type of people Steve.
I'm watching this in 2023. Dear Steve, if this video is remade now, you too will be included among those greats in the commercial sir ❤.
Whether or not he was a dick in the office sometimes, he was a hell of a businessman and he inspires me
Inspiring. Apple has nothing to do with what it was IMO though.
i will never understand how slowly he talks yet every word has as gravitas and significance as a 4 year degree.
How many times I watch this one.
This is marketing strategy 101
I always think whatever I have a struggle of my job what Steve make the way … think different!!
Einstein would have definitely used a mac
Marketing is About values
-Steve jobs
3:50 no cap
Most apple consumers are not the crazy,rebel and world changers
But the opposite
Does anyone else get confused as to why the audience so frequently laughs?
2 years MBA in marketing in 7 mins ……. 👍
The apple core
ahhh, the apple core
Apple’s board thought that using Steve’s voice in the ad was perfect, so they offer him to use his voice instead. He rejected the offer. He said: “if we use my voice, when the people found out they are going to think that the ad is about me, and it isn’t. It’s about Apple”. This reflects all he said in the video.
Source: “Steve Jobs” by Walter Isaacson
Apple now just comes out with a new iPhone every year just making it more expensive and that's what they base there value on , how expensive it is plus there customer service is garbage, I'd love to see jobs come back just to destroy everyone in that company now
goog