You’ve got buy-in for video? Great. That’s the first step. But how do you go about starting your video marketing function? How about effectively scaling it? Do you hire experts? Or maybe use a qualified vendor to help you? How about a video marketing agency?
The root of the question is: when should you outsource video production?
Our speakers—Nolan McCoy from Chili Piper, Jessica Gelzer from Curative, and Nona Caplin from Superside—share their experiences on what video solution has worked best for them (and how they’ve been successful with their own approaches). In this session, explore the different avenues to video marketing and production, including a look at in-house, outsourcing, and a hybrid model.
What we cover:
01:28 – The different approaches to thinking about video marketing
06:19 – How to get started with a video marketing strategy
15:38 – Measuring the ROI of video marketing (outsourcing & in-house production)
20:45 – Tips on scaling a video strategy
25:50 – The potential effects of AR and VR on video marketing
Never miss another Superside event:
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About Superside
Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale.
With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world’s leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.
Learn more at ..(read more at source)
Video Creation Software
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