One of the things in social media that I’m most excited about is something I call “brandformance”
Here are the main takeaways:
1- Put out as much content as you can across platforms
2- Pay attention to what “hits” organically
3- Take the content that resonates with people, and slightly tweak the copy with a right hook… aka, take it from a brand piece of content to a transactional piece of content
4- Run ads against that post.
Watch the full video for more details on the concept of brandformance and how you can apply it to your business.
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water…(read more at source)
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The way gary vee's listening and making the precise ete contact is something valuable to learn
“Per?” “Per instagram.” 😂😂😂
Pure value
Take the viral content and run ads against it. Golden advice!🚀
Why would you stop publishing 40 minutes to hour long version of this.
That has so much insight than this 10 minutes "consumable" byte.
Jeezz
Mind-boggling knowledge💯
Gary if is you see this. I see your copy. My man speaking the truth and actually using this content as a copy.
What company is the woman speaking from?
Genius as usual
Big ones … thank you for sharing!
Gary speaks in “what ifs”
Excellent!
This lands. I knew this stuff, just dont have video to post 12 times a day for a value prop to have a viral one. Wish I could just do video all day.
3 times a week 😉😃 Give me some people and we will scale it 🙏🏻
Not everyone can go viral, in fact 'going viral' is not the point
this is gold ✨ great advice on running ADS using the viral video/post!
💯💯
I think it's time for everyone to take investing very seriously, I can teach any serious investor who wants to earn like I do serious investors only.
❤ Always finding gold in random conversations of his
Love Gary Vee's advice!
Thumbs up for the exceptional content you consistently create!
Do tell @23CUPS trying to do the same
Posting three times a day, daily across platforms and was told to stop that it was too much. SMH
2:51 killer
Golden Nuggets here, Gary. As usual! Thank you.
Run ads on something that has already found success. 😀
Did he just spit a loogie into a coffee cup during a taped meeting?!?
7th!
Valuable info here! Thanks Gary!
What’s the true efficacy of the product after 3 months too? Also, would be a great research study for customer acquisition is a person or women’s diet impacting the true efficacy of the product to would be great as well to research. Wow this results are awesome! Kudos to your company. Thanks Gary 🎉
Great 4D. The advice is spot on.
Ayeeeeeee this man changed my whole music Career y’all peep 23CUPS
Sixth
Last bench in the list 😅🙏
Fifth
Man's a genius! So many good ideas.
Foruth……😂
Third! (Is this a thing?)
Second
First!