Is click-through rate (CTR) the best KPI for email marketing campaigns and video marketing? Not always. To succeed with email marketing, choose your KPIs first.
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Beside the email open rate, one of the most common email marketing key performance indicators or KPI is the CTR. However, email CTR sometimes doesn’t give you a full picture of what you need to measure to create a successful email marketing campaign.
In some cases, for example, you’ll need to measure conversion rates to know the percentage of buyers that finalized a purchase. In other cases, you’ll need to measure the percentage of replies or the percentage of people that watched a full video.
No matter what you measure, make sure it is aligned with the performance indicator you need to create effective email marketing campaigns.
RESOURCES & LINKS:
– FREE Personalized Marketing Strategy CHECK-LIST:
– Article about the mistakes you need to avoid with personalized email campaigns:
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00:00 Is CTR The KPI You Need To Measure In Email Marketing?
00:12 Tip To Choose Email Marketing KPIs..(read more at source)
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