Video is the #1 medium consumers access when considering a purchase. 88% of consumers have been convinced to buy a product or service after watching a video. This means if you aren’t already creating videos for your brand, you’re missing out on opportunities to create more sales.
Incorporating video into your marketing strategy should be your #1 priority. Video marketing doesn’t have to cost anything so any reason NOT to start a video marketing strategy for your business means one of three things:
1. you don’t have time
2. you don’t know how
3. you don’t want to be on camera
I review reasons why you need video marketing in your efforts whether you want to increase brand awareness, educate your audience or entertain your viewers.
The longer you wait to start video marketing for your brand, the more catching up you’re going to need to do.
Join my FREE 5 Day Video Marketing Challenge to get started, get comfortable and get more visibility for your brand so you can attract more people to you and your offer. Click here to begin your video marketing journey:
0:00 Intro
1:35 Five types of Instagram videos
2:30 What is Video Marketing?
6:40 Three types of video objectives
8:20 What is the best length for video content?
9:58 Three common struggles for getting started with video
13:00 Understand who your ideal customer is
13:32 Consumers more likely to make a purchase after watching a video
14:02 Get started with your video marketing journey
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If you video was helpful, you may also find value in this one: https://youtu.be/tw5rE6T-KY8
Thanks for your help Vicky!
Very informative video. You made a lot of great points. I think a lot of people feel that they have to be in the video and that's the first stumbling block they hit. It just isn't true.