In today’s video, we’re going to talk about how you can use video marketing to support your real estate business. Video marketing is becoming more and more popular in the industry and for good reason. By using video, you can showcase properties in a more dynamic and compelling way, stand out from the competition, and establish yourself as a thought leader in the industry.
00:00 Intro: How To Use Video Marketing To Support Your Real Estate Business
00:34 Benefits Of Video Marketing
01:38 Property Tours
02:35 Neighborhood Spotlight
03:28 Educational Videos
04:17 Testimonials
05:11 Behind The Scenes
Using video can help you engage potential clients in a more personal way. By showing them who you are and what you can offer, you can build trust and create a deeper connection. Secondly, video marketing allows you to showcase properties in a more dynamic and compelling way. This can help you stand out from the competition and attract more potential buyers. Thirdly, video marketing can help establish you as a thought leader in the industry. By creating informative and educational videos, you can share your knowledge and expertise and position yourself as a trusted advisor.
Five Ideas for Using Video Marketing to Support Your Real Estate Business: Now, let’s explore some ideas for using video marketing to support your real estate business.
Virtual Property Tours: One of the most popular uses for video marketing in real estate is virtual property tours. By showcasing properties using video, you can give viewers an immersive experience and highlight the most desirable features of the property. Be sure to include a call to action and make your contact information easily accessible.
Neighborhood Spotlight: Creating videos that showcase the neighborhoods and cities where you work can help establish you as a local expert. This is your opportunity to share what you know and love about the area(s) you sell in. Provide the local knowledge you already have in your videos to give a local perspective on what each area has to offer.
Educational Videos: Another great way to use video marketing is by creating educational videos. These videos can educate viewers on the home buying/selling process, provide tips and advice on things like staging, renovations, or home inspections, and help establish you as a trusted advisor in the industry. This is a great topic for reels. Both educational and entertaining = edutainment!
Testimonials Using video to capture satisfied clients sharing their positive experiences working with you is a powerful marketing tool. Testimonial videos can highlight your successful track record and build trust with potential clients. Make sure to include your contact information and call to action at the end of the video.
Behind The Scenes: Finally, creating videos that show what goes on behind the scenes of your business can help humanize your brand and connect with potential clients on a deeper level. Give viewers an inside look at the real estate industry and what it takes to be successful. This could be you putting out fires on deals, challenges setting appointments or getting into lockboxes, closing day – the opportunities to create BTS videos are plentiful.
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Amanda Davidson is a licensed real estate broker in the Commonwealth of VA Brokered by eXp Realty in Ashburn, Virginia
Virginia Real Estate License – 0225221517
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Video is easy but, it is simple and a powerful way to get leverage in your real estate business. Have you started making video content?