If you’re a mortgage broker, you know how important it is to connect with your clients.
After all, they’re trusting you with their biggest asset—their home!
That’s why video marketing is so important in the mortgage industry. It’s one of the best ways to not only establish a connection with your clients, but also stay in touch with them throughout the entire process of buying or selling a home.
Here are some key moments when video marketing can really shine:
– Introduction: Whether it’s at an open house or just as a way to introduce yourself before a first meeting, video can help make sure that your clients feel comfortable right off the bat.
– Status Change: When a client moves into their new home or decides to sell their old one, video is a great way to tell them about any changes they’ll need to make at closing.
– Commitment: If your client starts looking at other houses before they’ve decided on one with you, sending them a quick video reminder about why they should be working with you might be just what they need!
– Explainer Videos: Sometimes even when we know how something works, we forget when we don’t see it everyday—and that’s where explainer videos come in handy.
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