In this episode of Marketing Makers, learn why you should rethink your digital video marketing strategy around optimizing the content for the channel where it will be experienced.
00:00 – Intro
06:17 – In the lab: Why digital video matters now
21:47 – Get started with Vidyard online video marketing platform (sponsor message)
22:31 – In the field: Interview with digital video maker A. Lee Judge, co-founder and chief marketing officer, Content Monsta
39:46 – In the future: What’s next for video (spoiler: it’s more than technology)
Each monthly episode of Marketing Makers breaks down traditional marketing concepts for the people who make modern content marketing work. Host Robert Rose, CMI chief strategy advisor, offers answers to everything you wish you knew about marketing (but were afraid to ask).
In this episode and companion blog post, Robert explores the nuances of including video in your marketing mix. He interviews Content Monsta’s A. Lee Judge about. And he explores how interactivity might change the future of video marketing.
Read the article that goes along with this video here:
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Love the segment with A. Lee. I think what a lot of marketers fight the idea a. that if you have a camera, you can 'do' video and b. that creating video is about the technical production–cameras, lights, editing software–alone. You still need to work with people that can bring a vison to life, who understand the elements of telling a good story. The analogy being just because I have a keyboard doesn't mean I can write the great American novel.