Why Your Business Needs Video Marketing | Video Production | ProfileTree | Video Marketing Agency
Video marketing is about using videos to get your message across to potential customers. These days, videos are used across almost all marketing channels as an effective way to attract and convert leads.
The goal might be to sell a particular product or service or simply to have the maximum number of users view the video itself. However, there are a wide variety of videos, and it’s important to work with an agency that understands which videos work best on different channels and for your specific marketing goals. There’s more to video marketing than production too. The marketing process also involves audience research, content planning, video promotion and optimisation, and performance analysis. To take advantage of the power of video, it’s crucial to work with an experienced video marketing agency offering expertise in all of these services. Consider the platforms for your business video to be shared; how will you benefit from your investment in video production? Can the video be edited into formats that work on other platforms?
An experienced video marketing agency will guide you through this process. Our Video Production Services – From initial inception to promoting your new videos, ProfileTree is an expert at all aspects of the video marketing process.
As a full-stack video marketing agency, ProfileTree will guide you through the process, assisting you in deciding on a script, location and speakers. ProfileTree is proud to offer great content that advises, produces and delivers brand-centric content, bringing your message to the audiences that matter most. Beyond production, our team of video SEO specialists and content writers can maximise the impact of your animated video production through industry-leading marketing techniques, increasing conversion and engagement.
When planning your corporate video production, consider bringing in an expert team to guide you through the process. Working with a video production company is very straightforward – especially since we have created thousands of videos for clients and our own brands. We have dealt with all types of challenges.
At ProfileTree, we are Northern Ireland’s leading local video production company. Not only are we experts in the technical elements of creating video content, but we also get under the skin of clients to fully understand their customers’ needs. From small local companies to major corporations, we’ve helped countless businesses across the UK and Ireland to meet their marketing goals through effective and profitable video production.
To labour the point previously mentioned, 80% of internet traffic is video material. It’s the most dominant form of online media, and audiences expect to see it. Whether you’re creating video content yourself or hiring a video production company, your business needs video content in order to remain relevant, grow your business and compete online. Video content is in line with how people want to consume media; there is a demand for it.
Video content is highly versatile, but before you start recording content, you need to consider what your audiences need. Your video content should answer questions, provide clear information and motivate or inspire the audience. The power of video shouldn’t be underestimated, as it’s currently the most popular form of digesting content online. With the improvement of technology and user-friendly editing, business owners can learn how to make engaging video content themselves. It may seem daunting to start creating videos for your business, but it is a skill that will benefit your business in the long term. Read this ultimate guide to video marketing for tips on creating video content. At ProfileTree, we also provide a range of content marketing courses that teach businesses how to create and manage their own video content.
Get in touch today to see how we can help you upskill your video-creating abilities.
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