We surveyed 500 marketers and 500 consumers to find out how the landscape has changed, and how your brand can stay ahead of the curve in 2022.
To see the full report click here
Here are some of the key findings.
1. Video Stands Out as a Purchase Driver in 2021
93% of businesses landed a new customer after sharing a video on social media.
Video ads on social were the #1 way consumers discovered a brand they later purchased from.
94% of marketers said paid video ads had a positive ROI for their business.
2. TikTok to Continue Gaining Momentum in 2022
TikTok is the #1 social media platform increasing in popularity, according to consumer research.
Consumers said Facebook, YouTube, and TikTok were the top 3 social platforms on which they watched videos that led to a purchase.
3. Video Marketing Informs Brands’ 2022 Strategy
When shopping online, video is the #1 most helpful form of content in making purchase decisions.
39% of consumers watched more video ads on social media than on TV in 2019. This year, that number rose to 58%…(read more at source)
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