Want more organic video views? There are new rules for video marketing in 2021. In this video, I bust some old myths about video marketing, and show you what kind of content and platforms get the most views.
00:00 Introduction
00:11 Do you need a commercial for your business
00:40 Should you hire actors for video
01:08 Why should you do content marketing for b2b
02:35 Is Tik Tok good for business
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Well done Jenn!
I cannot agree with you more. Content marketing is the future for marketing BECAUSE it allows you to establish yourself and your business as the thought leader in your industry or niche.
Historically the only way you had to develop the perception of your company as the thought leader was through massive repetition of mass media ad campaigns to build brand recognition. Then, doing that over and over with multiple products you became a thought leader. This is a very very expensive process open to only a very few very large businesses.
But today, with the internet, you are just a click away from getting someone on your website where you can quickly brand yourself as a thought leader through the depth and quality of the content you provide your target audience on your company and its products. Google makes it far less expensive to hook into this traffic by giving away 2 TRILLION clicks to content on different websites to people searching for information or answers to questions.
Even though Google is able to earn $100 billion a year by diverting a small part of this traffic to paid ads a large majority of those 2 trillion free clicks are available to ANY company if and only if the company can show Google they have the best content to respond to the search request Google has received.
This means you don't need millions of dollars to build your brand strategy and establish yourself as a thought leader in today's market. All you need is kick ass content that truly impresses Google and, more importantly, your visitors.
But having amazing content isn't enough. You must also be able to present it in a way that ENGAGES your visitors so they stay in your website and browse around to more pages. This is when you get to establish your value to the visitor and transition from a source of information to a TRUSTED source of information…and become a thought leader.
Your videos are invaluable for learning how to create engaging content and for that you have my undying gratitude.
"YOU DO NOT NEED TO BE ON TIK TOC" hahahahahahha! Omg I love this so much.
Reassuring messaging and thank you. When you're small it is worrisome that you might be missing your audience if you choose incorrectly.
Thanks for the info