Video marketing is the #1 easiest and fastest way to stand out in this crowded and noisy real estate industry.
I know some real estate agents are doing it well, while others are doing it but not to its fullest potential. A majority are interested but still don’t know where to start, or feel too nervous to hit that “record” button!
Which brings me to today’s episode of Tom Ferry Podcast Experience. We’re taking a blast to the past! I’m sharing my game-changing video strategy that will out position, out-market and outmaneuver you from all the disruptors, discounters, and competition!
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In this episode we talk about…
1:15 – Tom asks you the vital questions that will clear your vision towards your business
5:19 – “Over 80% of the world’s content will be consumed via video.”
7:44 – Tom shares his story of how he started doing video on YouTube
12:10 – Tom demands that you create a weekly anchor show, shares the topics you can cover and how to plan it monthly
13:11 – Learn about the perfect video model and how to distribute it on your social channels
13:37 – “If you’re limiting your modality, you’re limiting your opportunity to connect with people.”
16:46 – Tom teaches how to multipurpose your shows and when to shoot them
18:54 – Find out why transcribing your videos will boost your online presence
20:35 – How to take advantage of the audio from your video. Hint: A freelancer can do it for you!
21:26 – Why it’s critical to understand the difference between quantitative and qualitative video content…And why they’re both important
22:38 – Why creating clips of your show will be a game changer and help you boost your views
25:09 – Discover why it’s important to have a short and custom link to your videos
26:00 – Do you want your videos to resonate with your audience? Listen to Tom’s magical tip
26:48 – Always respond to comments and discover why you’re building rapport with audience
29:54 – Tom shares a realtor that is killing it in the video sphere
33:34 – Start implementing this video schedule to your calendar ASAP!
40:00 – You’re losing time and money if you’re distributing your own videos. Invest in this social media management platform!
40:40 – Are you creating donkey or unicorn videos?
41:17 – Tom gives you the topic show list you need to do NOW!
45:16 – Do interviews and post them on your videos! Tom shares who to interview and when to post
51:19 – Want more video topics? Listen to Tom’s game-changing topics
58:00 – Discover why driving neighborhood tours will boost your views
I am just starting and using this marketing strategy. Does it still work 3 years after?
We love you, Tom!
This is an absolute game changer! Thank you Tom!!
Awesome ideas…thank you. Thank you for being my 'coach to confidence'. Outstanding.
Show notes and information link is broken.
So according to Ferry you have to become a youtuber / podcaster to make it in real estate -.-
Not true; The majority of successful agents are not social media personalities. Like if you make a living off real estate and are not a damn tik-tok-er.
Delivering Uber Eats is actually a great way to market my video marketing business in my local community. As an independent contractor, I can market directly to restaurants and their customers, which are people who live within a 5-10 mile radius and who've been spending money despite economic recession. It doesn't get much more micro-targeted than that and there's no code necessary. So… ditch the condescending remarks about doing what you gotta do and being really smart about. Perhaps even smart enough to beat the competition, eh? Selah
This is AWESOME! 👏👏👏 THANKS TOM 😊
That was a phenomenal episode. Thanks very much 🙏🏿
Just got my license last week! After a few interviews I’m going for Keller Williams. Super excited about the future! Thanks Tom for all the amazing content.
Excellent points!
I love the message and helpful tips but all the constant repetitively ..Are you ready? Are you with me? Right right ? Are you ready? Turn to your neighbors and ask are you with me? Take out your pencils and write this down ..Are you listening? Are you ready? ..make it so hard to enjoy. It's very distracting
Stop scratching your head.
My 3rd time watching & taking copious notes!
Genius!
Top 10 things wailea
Love this!! All of this!!!! I’m soooo glad I came across you!!!!
Thank you Tom for sharing and caring. I’m always learning from you.
Wow…..this was truly powerful, and beyond helpful 👏👏👏
This is awesome
"Every single comment made, you need to comment back." … "At the MINIMUM, you give them a heart!"
You're slacking, Tom. 😉
So much value. I believe this is my 2021 video blueprint
very very good