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In this video I tell you about the video marketing habits that keep you poor as an entrepreneur. Which ones do you recognize? Everyone and their brother is saying it: video is great for marketing. Every successful entrepreneur has video! Totally fun! But as it turns out, not one entrepreneur is successful at doing this with no training of help.
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I am Elisabeth from Top of mind videomarketing. In a world full of invisible entrepreneurs, your own phone is enough to give yourself a stage – right in front of the people you want to reach. Subscribe to this channel because I’ll help you put yourself in the picture well with your target audience.
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I am a video-expert – I made hundreds of TV programs and still I to learn that some things work on the internet and others not so much. So there. These are 9 persistent video marketing habits that keep entrepreneurs poor.
The first one is talking about yourself a lot. In the beginning, you must earn the attention. For now, just try to help others with your videos.
2you make videos but you don’t know what problem your future customer, your target audience actually experiences. Do you want an example? You’re a coach and you talk about your method a lot, while your prospective client is worried about a conflict in the team.
3. You can make a whole plan for your videos: first a proposal video, and then something about your product, and then a tip, and then a sales video, but the chances of your target audience seeing all your videos in the right order are very slim. So make those videos, and don’t worry about the order.
4. If you give a lot of tips in 1 video – don’t expect people to actually remember all of them. When it comes to information, we can’t remember much – from a video, people usually remember about 1 sentence. So hold back on giving information. You do have a lot to tell, but choose to make a 100 short videos instead of 10 long ones.
5. Entrepreneurs tend to see video as something to do when things are already going well. Videos help you quickly gain reach. Why wouldn’t this benefit you as a starter?
6.people often think that because you can record a video with a phone, every video is a great video no matter what you. Not every video works. Sad, because it will take some effort, but you do get something in return.
Bad habit that keeps you poor as entrepreneur number 7 is continuing to think that spontaneity is more important than quality.
8 Procrastinating until your website is finished, until you’ve lost weight, or gained weight, there’s always a reason to postpone making videos. But in doing so, you’re also delaying the moment when new customers can discover you. The charm of video is imperfection, because we all recognize it, it makes people feel that they can trust you.
9 This video has a remarkable title. I copied that one from Creator Hooks. But for any title, make it clear that you’re your video has value – but beware of giving away the main lesson in the title. Because if you do that, we can just skip watching your video all together. If you need inspiration for video titles, check out Creator Hooks, but also watch other YouTube videos for more ideas.
Which video marketing habit are you going to shake off first? Tell me in the comments, and especially watch this video right away if you want to know if your current videos are good enough:
I’m Elisabeth from Top of mind video marketing. In a world full of invisible entrepreneurs, your own
phone is enough to give yourself a stage – right in front of the people you want to reach. Subscribe to
this channel because I’ll help you put yourself in the picture well with your target audience.
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This video in Dutch:https://youtu.be/UcY95U8We5I