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With over 600 million users, LinkedIn has become a powerhouse platform for professionals to connect, engage, and market their skills and services. As the platform continues to evolve, video content has become a crucial component of any successful marketing strategy on LinkedIn. Video content is more engaging, more memorable, and more likely to be shared than any other type of content, making it an essential tool for businesses and professionals looking to make an impact on the platform.
So, what are some effective video ideas for marketing on LinkedIn in 2019? Here are 4 strategies to consider:
1. Educational Videos: One of the best ways to establish yourself as an expert in your industry is by creating educational videos that provide value to your audience. Share tips, strategies, and insights that can help your connections solve a problem or improve their skills. For instance, if you are a digital marketer, you could create a series of videos offering tips on how to optimize social media ads, or if you are a career coach, you could create videos on how to improve your resume or interview skills. By sharing valuable knowledge, you can build trust and credibility among your audience.
2. Behind-The-Scenes Videos: People love to see the human side of a business or professional, and behind-the-scenes videos offer a great opportunity to show the personal side of your brand. This could include showcasing your workspace, introducing your team, or giving a sneak peek into your creative process. By giving your audience a glimpse into the inner workings of your business, you can build a stronger connection with your audience and humanize your brand.
3. Customer Testimonials: There’s no better way to build trust and credibility than by sharing success stories from your satisfied customers. Create video testimonials featuring your clients, where they can share their positive experiences with your products or services. This authentic social proof can be a powerful tool for attracting new clients and building your reputation as a trusted professional.
4. Industry Insights and Trends: Sharing your thoughts and insights on industry trends and developments can position you as a thought leader in your field. Create videos discussing the latest news, trends, and innovations within your industry. By staying ahead of the curve and providing valuable insights, you can attract a following of engaged professionals who look to you for expert advice.
In conclusion, LinkedIn video marketing is a valuable tool for professionals looking to build their brand and grow their business on the platform. By incorporating these strategies into your video marketing plan, you can better connect with your audience, establish your expertise, and ultimately grow your professional network. As video content continues to dominate social media platforms, now is the time to leverage its power on LinkedIn.
Descript is fantastic!. Thanks so much for sharing your insight.
Like your vidios. Linked how will your post be seen?
Great Vid as always Jen
Hi Jen.
Great tips as useful and as my clients would say "pure Ninja."
Great information. I adore LinkedIn. Thanks so much for sharing your insight.