61% of marketers used videos as digital marketing tools in 2016. The numbers have increased ever since, with 86% of marketers now using videos today.
Online video marketing is especially beneficial for small businesses to stand out amongst competition, you can create bite-sized pieces of content that will help you to:
✅ Attract Customers
✅ Generate Leads
✅ Drive Sales
The 4 benefits of video marketing for small businesses include:
1️⃣ Improving your level of social media engagement by sharing your videos on social media platforms
2️⃣ Acquiring 41% more web traffic
3️⃣ Increasing 88% more dwell time on your website
4️⃣ Increasing the likelihood of customers buying your products as 90% of customers stated that videos influence their purchase decision
Read this article to learn more about the benefits of video marketing for small businesses:
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Check out these digital marketing tips and tricks to further optimise your business online:
👉 The 4 Stages Of Customer Journey To Optimise Your Digital Marketing Campaigns
👉 7 Strategies to Optimize your Search Engine Marketing (SEM) Campaigns
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