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Video marketing has become an essential tool for businesses looking to connect with their audience and drive engagement. From social media platforms to websites, video content has rapidly become the cornerstone of successful marketing strategies. If you are still unconvinced about the power of video marketing, here are 20 video marketing statistics that demand your attention.
1. 85% of people say they’d like to see more video from brands in 2021. (HubSpot)
2. 70% of consumers say that they have shared a brand’s video. (Wyzowl)
3. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
4. 54% of consumers want to see more video content from a brand or business they support. (HubSpot)
5. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. (Aberdeen)
6. Including a video on your landing page can increase conversion rates by 80%. (Unbounce)
7. 72% of customers would rather learn about a product or service by way of video. (HubSpot)
8. Video marketers get 66% more qualified leads per year. (Aberdeen)
9. 80% of video marketers say video has directly helped increase sales. (Wyzowl)
10. 79% of consumers prefer watching video to reading about a product. (Wyzowl)
11. 72% of businesses say video has improved their conversion rate. (Wyzowl)
12. Social media videos generate 1200% more shares than text and images combined. (Small Business Trends)
13. The average user spends 88% more time on a website with video. (Forbes)
14. 64% of consumers make a purchase after watching branded social videos. (Tubular Insights)
15. 52% of marketing professionals worldwide name video as the type of content with the best ROI. (HubSpot)
16. 96% of people say they have watched an explainer video to learn more about a product or service. (Wyzowl)
17. 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
18. Video ads have an average click-through rate of 1.84%, the highest CTR of all digital ad formats. (Business Insider)
19. 87% of marketing professionals use video as a marketing tool. (Wyzowl)
20. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017. (Cisco)
These statistics clearly show the significance and impact of video marketing in the ever-evolving digital landscape. With the increasing demand for video content, businesses that ignore this medium could be missing out on a huge opportunity to engage with their target audience and drive results. Whether it’s through social media, website, email marketing, or other platforms, integrating video into your marketing strategy is crucial for success in today’s competitive business environment.
