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In 2019, video marketing continues to be a powerful and effective tool for engaging audiences and driving sales. As we look ahead to the rest of the year, it’s important for marketers to keep in mind the key statistics and trends that can help guide their video marketing strategies. Here are 13 video marketing statistics to know for 2019:
1. 85% of internet users in the United States watch online video content on any device. This highlights the widespread popularity of video content and the importance of incorporating it into your marketing strategy.
2. 54% of consumers want to see more video content from the brands they support. As consumer preferences continue to shift towards video, brands that prioritize video marketing are more likely to resonate with their target audience.
3. 72% of people prefer to learn about a product or service through video. This statistic underscores the effectiveness of video in educating and informing consumers about your offerings.
4. 68% of people say they’d most prefer to learn about a new product or service by watching a short video. Short, engaging videos are highly effective in capturing attention and delivering key messages.
5. On Facebook alone, video posts receive at least 59% more engagement than other post types. This demonstrates the importance of leveraging video on social media platforms to increase audience engagement.
6. More than 500 million hours of videos are watched on YouTube every day. With such a vast audience, YouTube remains a crucial platform for brands to share their video content.
7. 62% of businesses use video marketing as a tool to increase brand awareness. Video is an effective way to build brand recognition and establish a strong identity in the marketplace.
8. 72% of businesses say video has improved their conversion rates. Video content has been proven to drive sales and persuade consumers to make purchasing decisions.
9. Including a video on a landing page can increase conversion rates by 80%. Incorporating video into your website can have a significant impact on driving conversions and lead generation.
10. 81% of marketers say video has helped increase the average time their visitors spend on their website. Engaging video content can keep visitors on your site longer and encourage them to explore further.
11. 54% of consumers want to see more video content from brands and businesses they support. This demonstrates the demand for video content and the opportunity for brands to meet this need.
12. 87% of marketing professionals use video as a marketing tool. Video continues to be a central component of marketing strategies, with a large majority of professionals recognizing its value.
13. 98% of users say they’ve watched an explainer video to learn more about a product or service. Explainer videos are highly effective in simplifying complex information and helping consumers understand the value of your offerings.
As these statistics show, video marketing is a key tool for businesses and brands to engage audiences, increase brand awareness, and drive sales. By incorporating video into your marketing strategy in 2019, you can effectively reach and connect with your target audience in a meaningful way.
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